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Marketing Yourself as a Model or Performer

At any given time there are millions of people across the globe leaving relatively ordinary lives to pursue lifelong dreams of becoming models or entertainers—you may be one of them.

The road to stardom is not an easy road and fame is fickle. You must be able to hear the word no often and be able to persevere. In many cases, it takes years before you get your first yes.

There are a finite number of opportunities in Hollywood, but an infinite supply of opportunity seekers. Many of your competitors are experienced models and professionally trained performers. Therefore, it’s important to stand out as different from the millions of other talented people vying for attention. Great marketing can be the determining factor between returning to an average life and a life of stardom.

Here are some tips to attracting the attention of top talent and modeling agencies:

Start with a Great Website – Whether you’re on the runway, at a photo shoot, or on stage putting on the show of your life – it’s your job to look and be awesome. Your website should reflect your awesomeness. If you have a modeling portfolio, you pictures should be high resolution and beautifully displayed. If you have videos of your performances, your videos should be high quality and embedded on your website.

Visibility is the key to standing out from your competition. When auditioning for agents or for open jobs you’d better to believe that there will be competition. So, how can you improve your chances of being selected for the runway or hand-picked to be the next sensation?

Website SEO – At this point in your pursuit, you should already have a website. If you don’t, Webs sitebuilder is a good place to start. If you have a website, it’s important that when agents and talent executives search for you that they can easily find your website. Moz provides an awesome crash course in website optimization in the Beginner’s guide to SEO.

Video Optimization – If you’re an aspiring performer, it’s critical that your videos on YouTube, Vimeo are seen by others. The virality of popular videos has launched the careers of Justin Bieber, Walk Off The Earth, Michelle Phan, Venetian Princess and others. But, with 72 hours of video being uploaded to YouTube alone, every minute, it’s important that you stand out, which is where optimizing your video comes in handy. Demo Duck created an awesome series on video SEO in Beginner’s Guide to Online Video Marketing – Part 1, Beginner’s Guide to Online Video Marketing – Part 2 and Beginner’s Guide to Online Video Marketing – Part 3.

Social Media Optimization – If you’re an aspiring model looking to get exposure to agents, talent executives and the rest of the world, there are few better places to do it than Pinterest and Instagram. Posting regularly to these image based social media websites is important, but making sure that your images are viewed by as many people as possible takes a little bit of optimization.

Hubspot provides some great tips on optimizing your social media images in 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram.


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