Whether you are a visual artist, a poet, or a musician, marketing is not your number one priority. If it were, you’d likely have chosen a career in marketing instead of pursuing your craft! As an independent artist without an agency or a label, online marketing is crucial to the success of your small business.
The first and maybe most obvious advantage of the internet for artists is sites like Etsy that allow you to sell your own work at a very low cost to you through a reputable source. Even if your studio has the best location in town, your walk-in traffic possibilities pale in comparison to the audience you can reach online.
But the advantages you can create for your artist business using internet marketing go far beyond the actually selling platform. Content marketing, a growing trend in online marketing, can bring in a huge number of referrals for free that would cost a lot of money to obtain through traditional advertising.
To get started, you’ll need two things: a website with a blog, and social media profiles. On your blog, you’ll create content that is useful or interesting to your potential customers. That content can work for you both by bringing in organic search traffic from sites like Google and Bing, and also giving you great, fresh things to post to your social media sites.
The content that you post on sites like Facebook, Twitter, and Pinterest serves as entrance points to your website. When people see (and share!) blog articles, images, videos, and tutorials that point back to your website, it can bring in potential customers that might not otherwise have found your website. An added bonus? Fresh content on your site plus more links to your website equal Google seeing your website as a more important place and improving your search ranking position.
No matter what kind of art you are creating, there is someone on the internet who would love to see it, read it, hear it, learn about it, and share it with their friends. So put it out there and let them start promoting you!
From the blog:
- Learn more about great low-cost options for selling your art
- Get great tools to help you succeed from our small business toolkit infographic
- Find out how to use social media for search engine optimization