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Create An Online Storefront For Your Boutique

Owning a boutique business can be challenging. Boutiques and specialty shops often cater to a specific clientele, and keeping up with products that appeal to your clients is a never ending need. Whether you have an established physical boutique, or are considering starting a new online only boutique, having a quality website can be crucial to your success.

Finding the right customers and getting the word out about your products is a challenge for many small businesses. How do you let that clientele know about you? Word of mouth is great for a business like yours, but sometimes it isn’t enough. In this digital age, having a stylish website can help you get discovered.  A quality boutique business website incorporates some website best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).

As a brick-and-mortar boutique, your website is a great way to make a first impression. You would be surprised at how having pictures and descriptions of your products or the types of products you sell and basic information such as your store hours, address and phone number can be helpful. You can even consider growing your business by offering you products for sale online.

Having a boutique business can be fun and creative, but without the right tools, growing the business can be challenging.  Learn more about the digital tools and techniques you can employ to ensure success below.

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Marketing Yourself as a Model or Performer

At any given time there are millions of people across the globe leaving relatively ordinary lives to pursue lifelong dreams of becoming models or entertainers—you may be one of them.

The road to stardom is not an easy road and fame is fickle. You must be able to hear the word no often and be able to persevere. In many cases, it takes years before you get your first yes.

There are a finite number of opportunities in Hollywood, but an infinite supply of opportunity seekers. Many of your competitors are experienced models and professionally trained performers. Therefore, it’s important to stand out as different from the millions of other talented people vying for attention. Great marketing can be the determining factor between returning to an average life and a life of stardom.

Here are some tips to attracting the attention of top talent and modeling agencies:

Start with a Great Website – Whether you’re on the runway, at a photo shoot, or on stage putting on the show of your life – it’s your job to look and be awesome. Your website should reflect your awesomeness. If you have a modeling portfolio, you pictures should be high resolution and beautifully displayed. If you have videos of your performances, your videos should be high quality and embedded on your website.

Visibility is the key to standing out from your competition. When auditioning for agents or for open jobs you’d better to believe that there will be competition. So, how can you improve your chances of being selected for the runway or hand-picked to be the next sensation?

Website SEO – At this point in your pursuit, you should already have a website. If you don’t, Webs sitebuilder is a good place to start. If you have a website, it’s important that when agents and talent executives search for you that they can easily find your website. Moz provides an awesome crash course in website optimization in the Beginner’s guide to SEO.

Video Optimization – If you’re an aspiring performer, it’s critical that your videos on YouTube, Vimeo are seen by others. The virality of popular videos has launched the careers of Justin Bieber, Walk Off The Earth, Michelle Phan, Venetian Princess and others. But, with 72 hours of video being uploaded to YouTube alone, every minute, it’s important that you stand out, which is where optimizing your video comes in handy. Demo Duck created an awesome series on video SEO in Beginner’s Guide to Online Video Marketing – Part 1, Beginner’s Guide to Online Video Marketing – Part 2 and Beginner’s Guide to Online Video Marketing – Part 3.

Social Media Optimization – If you’re an aspiring model looking to get exposure to agents, talent executives and the rest of the world, there are few better places to do it than Pinterest and Instagram. Posting regularly to these image based social media websites is important, but making sure that your images are viewed by as many people as possible takes a little bit of optimization.

Hubspot provides some great tips on optimizing your social media images in 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram.


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Referral Marketing Tips for Physical Therapists

Research firm Borrell Associates reports that “small to medium-sized businesses are spending an average of $17,000 per year on digital marketing services.”  A jaw-dropping $390 billion was slated to be spent on digital marketing services in the United States last year.

Much of the money spent by businesses on marketing and advertising is for the purpose of acquiring new patients, clients, customers or leads. Your physical therapy practice however, need not spend a fortune on marketing and advertising to acquire new patients. In fact, you may not need to spend a dime.

As a physical therapist, you’re sitting on top of an untapped gold mine of free, prospective patients – referrals. “Asking for referrals doesn’t work” you might be saying to yourself. And this is a true statement if you only ask once. You see, the key to patient referrals is asking the right way and asking again and again.

Ask In Person – Many physical therapists believe that whether patients refer them is completely out of their hands. Not to mention, asking for a referral can be awkward, but it doesn’t have to be. After a session one of your patients tells you how awesome you are— try saying something like this:

“I’m happy that you enjoy the service we provide. I know how hard it can be to find a good physical therapist in this area. I’ve heard the horror stories.”

After saying this, your patient will either agree with you or go on to recount a personal horror story of that of a friend or acquaintance. In either case, try saying something like thisThen you say:

“Well, if you know of any friends, co-workers or acquaintances who have complained of {insert ailment}, feel free to pass along my number and email address where they can get in touch with me directly.”

Providing your patient with your direct line and email address adds another personal touch to your service and shows that you are eager to help.

Ask Online – If you send an email or physical newsletter, you should be asking for referrals there. If you have a website, add a sidebar ad that asks for referrals. If you send email with any regularity, ask for referrals at the top or bottom of your email. Try something like this:

“Thanks for subscribing to our email. Do you know someone who would also benefit from physical therapy as much as you have? Help make someone else’s day a little brighter by forwarding this email.”

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Taking Advantage of Your Optometry Website

Not so long ago when a person had trouble with their vision and needed glasses or contacts, he or she would visit a local optometrist. When it came to choices for consumers, they either chose John or Jane Optometrist down the street.

Today, things have changed. Optometrists face competition from large national chains like WalMart, they face increased consumer comfort with buy products online from companies like 1-800 Contacts and they face a consumer shift from more personalized shopping towards faster more efficient retail environments.

How can you fight back?

According to a recent Bain & Company report, the majority of consumers still prefer their local independent optometrists for comprehensive eye exams. This is good news for your business!

Marketing plays a critical role in whether or not independent optometrists will survive the onslaught of new competitors. Essential to your marketing strategy is your practice’s website.

Is your website working in your best interests? Here are some key questions to consider:

  1. Does your website prominently and accurately display your current address, driving/walking directions, links to social media, hours of operation and phone number or email?
  2. Does your website provide visitors with a virtual tour, display pictures of staff, include your bio, share patient testimonials or answer frequently asked questions?
  3. Does your website allow visitors to schedule appointments online, inform new patients of what to bring and expect on their first visit or allow them to complete important paperwork ahead of their visit?

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Online Marketing Advice for Medical Practices

According to a recent Census of Actively Licensed Physicians, there are currently 878,194 physicians practicing in more than 145 different specialties of medicine and surgery in the United States. Needless to say, if you’re a medical doctor, you have competition.

Given the amount of competition, how do you stand out?

A recent analysis of 300 doctors with the highest patient-satisfaction ratings in Boston, Denver and Portland found that 69% of the physicians have websites, but only 33% of those doctors’ sites provided more than an online biography or general practice information.

What does this mean for you?

Though you have quite a bit of competition, the above stats tell us that when it comes to marketing, the majority of your competitors don’t know their right hand from their left hand when it comes to marketing. This means that your practice has the opportunity to do things the right way and gain the lion’s share of new patients.

Here are some marketing tips for attracting new patients to your medical practice:

  1. Social Media: Use Generously–Lather, Rinse, Repeat. Social media connects users with people and brands they love. As a business it’s your job to continuously engage existing and prospective patients. Finding mutual interests, sharing content (e.g. photos, videos, websites, etc.), discussing newsworthy events or being helpful are great ways to get people talking.
  2. Go Local, Get Leads – Online marketing is awesome, but let’s not forget about local marketing opportunities available to you. If you’re not already a member, consider joining your local area Chamber of Commerce and other groups related to your industry. They often provide advertising opportunities to members who may need your services.
  3. Customer Review websites – 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact. If your medical office practice is not already listed and reviewed on Yelp, Google+ Local or Angie’s List, you risk prospective patients finding the reviews of your competition and selecting them as their physician.

No clue where to begin? If you lack design, coding, technical skills, or all of the above, Webs Sitebuilder has an easy to use, drag-and-drop user interface that makes building a professional website simple.

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Website Tips for Lawyers and Attorneys

It’s the job of an attorney or lawyer to serve their client(s). But, before an attorney or lawyer can serve his or her client(s) they must first acquire them. Being an attorney can be a tough job. Fortunately, technology has made part of their job a little easier.

Networking events, social media, SEO, paid search, blogging and other online marketing practices are the new normal. Now more than ever it’s important for an attorney to have a web presence. Without a website or web presence, marketing a legal practice or law firm online is next to impossible. An attractive website and well planned/executed marketing strategy can help you build a solid, sustainable legal marketing pipeline.

Here are some tips for building a professional website for your law office:

  1. Keep It Simple – When it comes to web design, less is more. A clean, simple, professional looking website will make sure that you primary message comes through loud and clear. The Myla Nevaeh Photography website is a great example.
  2. Speaking in Pictures – One of the hallmarks of a great website is beautiful imagery. Finding high quality, reasonably priced photos can be a challenge. Some of our favorite low-cost stock photo providers include BigStock, Deposit Photos and Dreamstime.
  3. Fantastic Fonts –Choosing the right font for your website is important. Among other elements on your page, your font is one of the first things a visitor sees and many will make the decision (in part or in whole) to stay or leave based upon the ease or difficulty of reading text on your site. Some of our favorite font providers include Google Fonts, The League of Movable Type, Lost Type and Font Squirrel. Happy font hunting.

Never built a website and have no idea where to start? Check out Webs’ easy to use sitebuilder. No coding, design or technical skills are required.  

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Informative Marketing for Chiropractic Offices

Though modern chiropractic was founded over a century ago by Daniel David Palmer, this specialized field of manual therapy faces much scrutiny today. Chiropractors must fight opposition from the medical community, fight opposition from health insurance providers and fight the proliferation of misinformation by mass media.

As if the misunderstanding around this profession isn’t enough of a challenge, chiropractors must also face the challenges that come with running a business. Due to confusion and misinformation regarding chiropractic care, prospective patients often require education regarding the history of and benefits of chiropractic. Therefore, when creating a website for your chiropractic office, it’s important to include the following or similar sections on your website:

-      What is chiropractic?

-      How does chiropractic work?

-      Is chiropractic right for me?

-      FAQ’s about chiropractic (include accepted insurance)

-      Our chiropractic care process

-      What to Expect During Your First Visit

-      Medical Partners (include practice logos and testimonials of local physicians, therapists and specialists to whom you refer patients)

-      Patient Testimonials (minimum=text w/picture, ideal=high quality video)

Here are a couple of ideas for expanding the local reach of your chiropractic office:

  1. Build relationships with medical doctors, therapists (physical, sports, ect.) and medical specialists in your community by referring patients back and forth to each other, depending on medical need. Take this strategy to the next level by inviting members of your local medical community to lunch (at your office or a restaurant) and get to know them. This goes a long way.
  2. Join your local area Chamber of Commerce, join a local Meetup group or attend Eventbrite events. Take this strategy to the next level by requesting to give a talk at events. Focus your talk on practical, helpful tips that can benefit your audience without selling your chiropractic services or if the event is more business oriented, share the story of how you built your practice along with actionable tips that others can take away and use in their business.

Below you’ll find practical marketing and website building tips to further expand your chiropractic business.

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Marketing Your Dental Practice

As a dentist, your primary concern is the care of your patients. It takes a clear head and a steady hand to give your patients the type of care that they deserve. The last thing on your mind is your website (if you have one) or marketing.

Regardless of the type of office you run, no dental practice is immune to patient turnover or external factors e.g., an economic slump. Therefore, it’s important to have a steady flow of new and returning patients. How can you attract new patients and keep the ones you have, happy?

Here are some tips to help you more effectively market your dental practice:

  1. Your Website Is A Marketing Tool—Use It. If you don’t already have a website, it’s important that you get one. Use your website to give a virtual tour, post pictures of staff, show your bio, share patient testimonials or answer frequently asked questions. No idea where to get started? Check out Webs drag and drop Sitebuilder.
  2. Getting Social with it – Yes, Facebook and Twitter are the two of the largest social networks around, but we encourage you to zig where your competitors zag, by utilizing Pinterest or Instagram, instead. Either website will allow you to share images with patients and vice versa. This type of sharing between you will easily develop a relationship and build strong loyalty.
  3. Email – Marketing’s Swiss Army Knife. Email marketing is a versatile tool that can both help a dentist office retain loyal patients and acquire new ones. Use email to do things like spotlight success stories, share dental tips to help patients keep teeth and gums healthy between visits, announce office events, promote new dental services or ask for referrals.
  4. A Review is Worth a Thousand Referrals.  67% of local consumers have consulted online customer reviews of local businesses. Reviews can mean the difference between a new patient for your dental practice and one for your competitors. If your dental practice is not already listed and reviewed on Yelp, Google+ Local or Angie’s List, drop what you’re doing and sign up, today.

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Three Ideas For Small Spa and Salon Marketing

Salon and spa owners looking to create an effective marketing plan for their business enjoy one major advantage: people love their services. Unlike a dentist office or an auto body shop, salons and spas sell themselves to a certain extent because they offer services that people look forward to. Your challenge is not convincing people that they want or need your product, it’s convincing them to come to you to purchase it instead of a competitor.

How do you do that? Of course you want to utilize all the marketing channels available to you – social media, a great website, local search – but beyond that, here are three ideas to take your marketing to another level:

Offer Exclusivity:
Use your social media profiles and email marketing program to reward your most engaged customers. People who have already requested a relationship with you are the audience you should be putting most of your time and energy into. Create special offers or signature services available only to these people, and you’ll not only get more business, you might also get more customers joining your mailing list and social media followings.

Reward Loyalty:
Loyalty rewards programs are an excellent way to combat the only objection people can raise to purchasing your appealing services: price. While your current customers know that your services are worth the cost on occasion, it can be challenging to get them to come in for repeat services on a regular basis. Offering a loyalty program that rewards them for coming in more often can help overcome this. For example, you could offer a punch card that entitles the holder to a free luxury cream when they come in for 5 facials. You could also offer discounted rates on multiple purchases, such as 5 massages for $300 which would cost $375 purchased separately.

Request Referrals:
Referrals are one of the best values in marketing. Getting clients who are already supporting your business to do free advertising for you is a win-win for everyone. A “Tell A Friend” campaign might offer your current clients a discount on their future services for every friend who comes in and gives their name. Salons and spas also have the option of the always popular “Bring A Friend” campaign, in which your current client and a friend can come in and enjoy services together, and both receive a discount or a special perk, like champagne or a free gift.

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Restaurant Marketing Ideas For Small Business Owners

If you are the proud owner of any small business, chances are you’ve taken some leaps of faith to get where you are. This is never more true than in the case of the independent restaurant. The restaurant industry comes with many special challenges because the startup cost is high, competition is fierce, and it’s rare that the passionate chef or restaurateur who starts one is also a marketing expert.

Despite these challenges, many small independent restaurants do make it in the industry. And while the recipe for success is hard to generalize, good marketing is bound to be a key ingredient.

Be active on social media
Note that this headline is not “have social media profiles”. Setting up a restaurant Facebook page or Twitter account is fantastic, but only if you dedicate a staff member to maintaining it. People love to communicate with the brand they like on Facebook, and as social media continues to grow in popularity, so do people’s expectations for responsiveness.

Keep an eye on local profiles
A great way to bring more people in the door – and help more people find you website through search sites – is through local profiles. If you haven’t already, now is the time to set up profiles on sites like Yelp, Yahoo!, and Google Local. You may find that your restaurant is already listed, in which case you’ll want to claim that listing so you can monitor your profile closely.

Have an attractive and functional website
A great website is key to growing your business. Not only will it help people find you through searches, it also makes new patrons more likely to visit your restaurant. People want to be able to see pictures of your food, read your menu, view your interior, and even make a reservation. If you don’t have a website, or it doesn’t offer these features, a lot of people will book at a restaurant that does instead.

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A Great Website is Key to Growing Your Plumbing Business

Having a skilled plumber on call is a top priority of many homeowners and landlords. How can you ensure that your plumbing business makes it into their consideration set, and that they know the types of services you offer and endorsements you’ve received?  By creating an effective website for your plumbing business you can establish your reputation with current and potential customers as well expose coupons and discounts to drive your revenue.

Your plumbing business website can be the most efficient way to get the word out and it allows you to be found by people or even other businesses that are searching for high quality services.  A quality plumbing business website also incorporates digital best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).  In addition, an effective website is something your satisfied clients can share with others to help you nurture your plumbing business through word-of-mouth.

Make sure that your plumbing business can be found and you can build your reputation online.  Learn more about the digital tools and techniques you should be employing now to ensure success with your small business below.

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Help Your Independent Pharmacy Stand Out

Maintaining and growing a pharmacy business can be a challenge. While many big box stores and supermarkets have expanded into the pharmacy business, how do you make sure that potential new customers know about you and the services you offer? In these increasingly digital times, the yellow pages aren’t enough. So, what do you do? Creating a website for your pharmacy is a simple the first step.

Your pharmacy website helps those searching for high quality products and services like yours to be found.  Your website is also a place to provide valuable information such as your location, and contact information, plus more about what types of services you provide. Are you a compounding pharmacy? What types of medical supplies can you provide? Additionally, an effective website is something your employees can talk about, and your clients can share with others to help you nurture your business through word-of-mouth.

A quality pharmacy website also incorporates some website best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).

Learn more about search engine optimization and other digital tool and techniques you can employ to ensure success below.

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Online Portfolio Websites for Interior Designers

As an interior designer, one of you most important assets is your online portfolio website. Not only does it show potential clients your style and your skill set as a designer, it’s a great way for people to find your business who might not otherwise have come across you. In addition to beautiful pictures of your design, you website can show what design style you specialize in, what your taste and style is like, and how skilled you are. It should also include your contact information and could also include your fees as well.

Another benefit of your website is showing up in search engines like Google. When someone needs an interior designer for an upcoming project, they might ask friends, but in these increasingly digital times, they will be scouring the internet as well. They will check out portfolios, compare prices, and contact people for their availability, all via the websites they find on search engines like Google.

Think of expanding your online presence with an interior design blog. Keeping readers up to date on projects you are working on as well as trends in the interior design industry can help reinforce your expertise in the area and drive additional traffic to your website – which can translate into additional business for you!

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Hospitality Marketing Tips for Small Business Hoteliers

When your small business is a hotel or a bed and breakfast it’s sometimes difficult to figure out exactly how to market yourself since you don’t sell a physical product. The best way to think about hospitality marketing is to keep in mind that what you are selling is an experience.

What you are selling specifically may depend on your location – are you selling an escape from hustle and bustle? May you’re selling excitement and new experiences? Or perhaps it’s a chance to rekindle romance that you’re offering? If you haven’t already done this, figuring out what people are really buying when they stay with you is a good exercise to do before planning your marketing strategy.

How does knowing that you’re selling experiences affect your marketing?

First, it means that you should really sit down and think about stories. Your own business’s story, the stories that you’ve heard from guests about their experiences, and the stories of your key staff members. Experiences are all about stories, and these should be the focus of your marketing, especially when it comes to your social media presence and your website’s blog (which you should definitely have).

Next, invest in great images. There are many talented freelance photographers out there who are willing to work for full or partial trade with smaller hotels to bring their services within reach for you. Take some time to find a good one in your area who can really capture the spirit of your property so that guests can imagine themselves having an experience of their own there.

Finally, reward loyalty and invest in personal relationships with your patrons. By giving upgrades to repeat clients, being prompt and responsive on social media, and offering special prices or packages to your email database, you can endear people to your business and your brand. The great thing about the hospitality industry is that people will never stop taking vacations, so you have the possibility of repeat customers for life if you do your marketing right.

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Build a Great Website to Grow Your HVAC Business

Having a skilled HVAC professional on call is a top priority of many homeowners and landlords.  How can you ensure that your heating and cooling business is top of mind for them, and that they know the types of services you offer and endorsements you’ve received?  By creating an effective website for your HVAC business you can establish your reputation potential customers as well expose coupons and discounts to drive revenue.

Your heating and cooling business website can be the most cost-efficient way to get the word out and it allows you to be found by people or businesses that are searching for high quality services.  A top notch HVAC business website also incorporates some simple techniques and best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).  In addition, an effective website is something your satisfied clients can share with others to help you build your business through word-of-mouth.

Make sure that your HVAC business can be found and you can build your reputation online.  Learn more about the digital tools and techniques you should be employing now to ensure success with your small business below.

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Marketing Your Freelance Services

When you have a small business as a freelance writer, programmer, marketer or freelance graphic designer, you share the challenges of a mom-and-pop shop without the advantages of a physical location for your company. Your business is usually conducted from your kitchen table or your local coffee shop, which is problematic when you rely on recommendations from satisfied customers as a marketing tool.

Potential clients can’t find your kitchen table with a Google Local search, and your past clients can’t locate you on Yelp to leave a glowing review. What can you do? Make a fantastic website with a robust testimonial section and great search engine optimization.

A website is the best place for your freelance business to “live” and it gives you a location on the web where people can find you when they search for related services.

Once you’ve done your search engine optimization and you’re ready to drive visitors to your site, make sure there is good marketing material there for them to find. Of course you’ll have your contact page and the best examples of the work that you do, but your best marketing tool as a freelancer is those testimonials. Ask for reviews from your happy clients – either by requesting them directly, or making sure they know that you have a place to leave reviews on your website. You can do this on your business cards, as well as your email signature.

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A Great Website Will Help Your Florist Business Bloom

While many people consider the florist industry to be fun (who wouldn’t want to play with flowers all day?), you know that it takes a strong business mind to create a thriving business providing top quality flowers and plants to people and businesses.  And one of the most important elements of building your business is having a website that supports your goals and displays the quality of your work in the florist space.

Your florist website is essentially your online business card or resume that allows you to be found by people who are searching for high quality products and services like yours.  A quality florist website also incorporates some digital best practices, including those that allow your site to be indexed and ranked by search engines so that it’s easy to find.  A beautiful and effective website is something your employees can talk about, and your clients can share with others to help you grow your business through word-of-mouth.

Having a florist business can be fun, but without the right tools it can be more challenging.  Learn more about the digital tools and techniques you can employ to ensure success below.

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Get the Most From Your Dry Cleaning Business With a Great Website

The local dry cleaner is a fundamental part of any neighborhood.  But while many of the residents of a neighborhood might be aware of your dry cleaning services, how do you ensure that all of the local available customers are?  By creating an effective website for your dry cleaning business you can give current and potential customers a sense of the services you can offer them, from dry cleaning to laundry to tailoring.

Your dry cleaning business website is the most efficient way to get the word out and allows you to be found by people or other businesses who are searching for high quality services like yours.  A quality dry cleaning business website also incorporates some digital best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).  An effective website is something your clients can share with others to help you nurture your dry cleaning business and services through word-of-mouth.

Competition can make running a profitable small business difficult—make sure that you deploy all the modern tools available to you.  Learn more about the digital tools and techniques you can employ to ensure success with your dry cleaning business below.

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Promoting Your Daycare or Babysitting Service Online

One of the toughest decisions a parent can make is who to entrust the care of their children to. Finding a person or organization that they feel comfortable and confident with can be a difficult and time consuming process. Any where do they start? Some parents have friends or family they can reach out to for recommendations and some parents have nowhere to start but searching the internet.

So how do you make sure parents know about you? Online directories are a good start, but having a website where parents can learn more about you can give you a leg up on the competition.

A well-designed and informational website can make sure parents know as much about you as possible. Photos of the space and your childcare philosophy or curriculum can help parents build a relationship with you before you even meet. Information such as operating hours and calendar as well as your prices can help determine if you are a good fit with the their schedule and pocketbook. An effective website is also something your employees can talk about, and your clients can share with others to help you grow your business through word-of-mouth.

Having a daycare or babysitting business can be fun and rewarding, but without the right tools it growing the business can be challenging.  Learn more about the digital tools and techniques you can employ to ensure success below.

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Marketing Your Private Counseling Practice

Therapists, counselors, and psychologists in private practice have a special marketing challenge for their small businesses. While some small business owners can count on satisfied clientele to go out and evangelize for their company to friends and family, word of mouth marketing is far less dependable in the mental health field. 

Unlike a patron who can’t wait to tell everyone they know about a great new restaurant they found, or the fantastic nail salon they just went to, counseling clients are unlikely to broadcast how much their therapist has helped them lately.

However, as the stigma that was historically associated with seeking mental help abates, people are becoming more likely to share their experience in the form of online reviews. While telling friends and family might still be a few years away, sites like Yelp allow therapy clients to review their practitioner in a less interpersonal way.

How can you take advantage of this resource? Make sure that your business has a profile on Yelp, first of all. You’ll also want to make sure you’re listed on Google Local, which is growing in popularity as a place to clients to leave reviews. One of the best ways for businesses in general to get reviews is to ask for them. If you feel uncomfortable doing this as a therapist, you can let your clients know that you are on Yelp without ever bringing it up in person. Think about having a badge on paperwork, your check-out desk, your emails, and especially your website.

Speaking of your website, this is another invaluable tool for a small counseling practice. Just as people are hesitant to offer up unsolicited reviews for therapists, others are just as unlikely to ask around for psychologist recommendations. This is where your website – and more importantly your search engine optimization – comes in. If you’ve set up a great website, submitted it to Google for indexing, and used good keyword-rich content on your pages, search traffic could be your number one marketing tool for people actively looking for a talented therapist like you.

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Build Your Car Wash or Auto Detailing Business With a Great Website

The car wash and car detailing business can be difficult—seasonality, marketing, workforce management and other concerns are time consuming.  One way to remove some of the time and effort you have to spend on marketing your business is through using online channels.  By creating an effective website for your car wash business you can give current and potential customers a sense of the services you can offer them as well as expose coupons and discounts to drive traffic to your location.

Your car wash business website can be the most efficient way to get the word out and it allows you to be found by people or other businesses who are searching for high quality services.  A quality car wash or auto detailing business website also incorporates some digital best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).  An effective website is something your satisfied clients can share with others to help you nurture your car wash business and services through word-of-mouth.

Make sure that your car wash or auto detailing business can be found and you can build your reputation online.  Learn more about the digital tools and techniques you can employ to ensure success with your small business below.

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Build a Delicious Website for Your Bakery

The bakery business is a unique one. With clients ranging from a bride- and groom-to-be, an office manager planning a corporate event, or a mom preparing for her child’s birthday, first impressions are important.  Put you best foot forward by creating an effective website for your bakery business that gives current and potential customers a sense of your culinary design skills, along with the products and services you offer.

You bakery website is a cost effective way to make sure people searching for high quality products and services like yours to be found.  The most effective bakery websites also incorporate some website best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).  A creative and informational bakery website is something your employees can talk about, and your clients can share with others to help you grow your business through word-of-mouth.

Having a bakery business can be fun and creative, but without the right tools, growing the business can be challenging.  Learn more about the digital tools and techniques you can employ to ensure success below.

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Your Online Photography Portfolio

If you run a small photography business, your most important asset (outside your camera bag) is your online portfolio website. Not only does it show potential clients your style and your skill set as a photographer, it’s a great way for people to find your business who might not otherwise have come across you.

Imagine trying to get a new job without producing a resume for your potential employer. Chances are, you wouldn’t even get as far as the interview. It’s the same when you’re looking for work as a freelance photographer. Your online portfolio serves as your resume to show potential clients what kind of photography you specialize in, what your taste and style is like, and how skilled you are. It might also include your “salary requirements” (fees) and your contact information.

Another benefit of your website is showing up in search engine results. When someone needs a photographer for their upcoming wedding, they might ask a few friends, but by and large they will be scouring the internet for information. They will check out portfolios, compare prices, and contact people for their availability, all via the websites they find on sites like Google. Don’t you want to be in the running? A beautiful website with proper search engine optimization can be the key to a successful freelance photography small business.

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Internet Marketing Advice For Artists

Whether you are a visual artist, a poet, or a musician, marketing is not your number one priority. If it were, you’d likely have chosen a career in marketing instead of pursuing your craft! As an independent artist without an agency or a label, online marketing is crucial to the success of your small business. 

The first and maybe most obvious advantage of the internet for artists is sites like Etsy that allow you to sell your own work at a very low cost to you through a reputable source. Even if your studio has the best location in town, your walk-in traffic possibilities pale in comparison to the audience you can reach online.

But the advantages you can create for your artist business using internet marketing go far beyond the actually selling platform. Content marketing, a growing trend in online marketing, can bring in a huge number of referrals for free that would cost a lot of money to obtain through traditional advertising.

To get started, you’ll need two things: a website with a blog, and social media profiles. On your blog, you’ll create content that is useful or interesting to your potential customers. That content can work for you both by bringing in organic search traffic from sites like Google and Bing, and also giving you great, fresh things to post to your social media sites.

The content that you post on sites like Facebook, Twitter, and Pinterest serves as entrance points to your website. When people see (and share!) blog articles, images, videos, and tutorials that point back to your website, it can bring in potential customers that might not otherwise have found your website. An added bonus? Fresh content on your site plus more links to your website equal Google seeing your website as a more important place and improving your search ranking position.

No matter what kind of art you are creating, there is someone on the internet who would love to see it, read it, hear it, learn about it, and share it with their friends. So put it out there and let them start promoting you!

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Home Improvement Professionals

Growing a home improvement business can be a challenge. Many renovators rely on word of mouth marketing, but sometimes that isn’t enough. The home improvement business website is essentially your online business card or resume that allows you to be found by people who are searching for high quality services like yours.

An attractive and professional home improvement business website is an opportunity to sell yourself. Take the opportunity to describe the types of work do you specialize in. Beautiful photos of your work and testimonials from happy customers will help potential clients gain confidence in you – before you’ve even met!

Consider expanding your website by including home improvement tip and advice. This can result in increased traffic to your website which could payoff in additional business.

Just as you need to right tools to do your job, so do you need the right digital tools and techniques to ensure the success of you home improvement business.

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Building An Effective Website For Your Advertising Agency

Advertising agencies are in the business of making other companies look good and helping them growth their sales.  So it’s especially important that advertising agencies present a positive image online.  By creating an effective website for your advertising agency you can establish your reputation as credible and creative with potential clients.

Your advertising agency website is the “hub” of your digital profile and can be the most cost-efficient way to get the word out to people or businesses that are searching for high quality services.  A top notch ad agency website also incorporates some simple techniques and best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).  In addition, an effective website is something your satisfied clients can share with others to help you build your business through word-of-mouth.

Make sure that your ad agency can be found and you can build your reputation online.  Learn more about the digital tools and techniques you should be employing now to ensure success with your small business below.

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