Archive | Creative Professions

Marketing Yourself as a Model or Performer

At any given time there are millions of people across the globe leaving relatively ordinary lives to pursue lifelong dreams of becoming models or entertainers—you may be one of them.

The road to stardom is not an easy road and fame is fickle. You must be able to hear the word no often and be able to persevere. In many cases, it takes years before you get your first yes.

There are a finite number of opportunities in Hollywood, but an infinite supply of opportunity seekers. Many of your competitors are experienced models and professionally trained performers. Therefore, it’s important to stand out as different from the millions of other talented people vying for attention. Great marketing can be the determining factor between returning to an average life and a life of stardom.

Here are some tips to attracting the attention of top talent and modeling agencies:

Start with a Great Website – Whether you’re on the runway, at a photo shoot, or on stage putting on the show of your life – it’s your job to look and be awesome. Your website should reflect your awesomeness. If you have a modeling portfolio, you pictures should be high resolution and beautifully displayed. If you have videos of your performances, your videos should be high quality and embedded on your website.

Visibility is the key to standing out from your competition. When auditioning for agents or for open jobs you’d better to believe that there will be competition. So, how can you improve your chances of being selected for the runway or hand-picked to be the next sensation?

Website SEO – At this point in your pursuit, you should already have a website. If you don’t, Webs sitebuilder is a good place to start. If you have a website, it’s important that when agents and talent executives search for you that they can easily find your website. Moz provides an awesome crash course in website optimization in the Beginner’s guide to SEO.

Video Optimization – If you’re an aspiring performer, it’s critical that your videos on YouTube, Vimeo are seen by others. The virality of popular videos has launched the careers of Justin Bieber, Walk Off The Earth, Michelle Phan, Venetian Princess and others. But, with 72 hours of video being uploaded to YouTube alone, every minute, it’s important that you stand out, which is where optimizing your video comes in handy. Demo Duck created an awesome series on video SEO in Beginner’s Guide to Online Video Marketing – Part 1, Beginner’s Guide to Online Video Marketing – Part 2 and Beginner’s Guide to Online Video Marketing – Part 3.

Social Media Optimization – If you’re an aspiring model looking to get exposure to agents, talent executives and the rest of the world, there are few better places to do it than Pinterest and Instagram. Posting regularly to these image based social media websites is important, but making sure that your images are viewed by as many people as possible takes a little bit of optimization.

Hubspot provides some great tips on optimizing your social media images in 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram.

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Online Portfolio Websites for Interior Designers

As an interior designer, one of you most important assets is your online portfolio website. Not only does it show potential clients your style and your skill set as a designer, it’s a great way for people to find your business who might not otherwise have come across you. In addition to beautiful pictures of your design, you website can show what design style you specialize in, what your taste and style is like, and how skilled you are. It should also include your contact information and could also include your fees as well.

Another benefit of your website is showing up in search engines like Google. When someone needs an interior designer for an upcoming project, they might ask friends, but in these increasingly digital times, they will be scouring the internet as well. They will check out portfolios, compare prices, and contact people for their availability, all via the websites they find on search engines like Google.

Think of expanding your online presence with an interior design blog. Keeping readers up to date on projects you are working on as well as trends in the interior design industry can help reinforce your expertise in the area and drive additional traffic to your website – which can translate into additional business for you!

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Marketing Your Freelance Services

When you have a small business as a freelance writer, programmer, marketer or freelance graphic designer, you share the challenges of a mom-and-pop shop without the advantages of a physical location for your company. Your business is usually conducted from your kitchen table or your local coffee shop, which is problematic when you rely on recommendations from satisfied customers as a marketing tool.

Potential clients can’t find your kitchen table with a Google Local search, and your past clients can’t locate you on Yelp to leave a glowing review. What can you do? Make a fantastic website with a robust testimonial section and great search engine optimization.

A website is the best place for your freelance business to “live” and it gives you a location on the web where people can find you when they search for related services.

Once you’ve done your search engine optimization and you’re ready to drive visitors to your site, make sure there is good marketing material there for them to find. Of course you’ll have your contact page and the best examples of the work that you do, but your best marketing tool as a freelancer is those testimonials. Ask for reviews from your happy clients – either by requesting them directly, or making sure they know that you have a place to leave reviews on your website. You can do this on your business cards, as well as your email signature.

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Your Online Photography Portfolio

If you run a small photography business, your most important asset (outside your camera bag) is your online portfolio website. Not only does it show potential clients your style and your skill set as a photographer, it’s a great way for people to find your business who might not otherwise have come across you.

Imagine trying to get a new job without producing a resume for your potential employer. Chances are, you wouldn’t even get as far as the interview. It’s the same when you’re looking for work as a freelance photographer. Your online portfolio serves as your resume to show potential clients what kind of photography you specialize in, what your taste and style is like, and how skilled you are. It might also include your “salary requirements” (fees) and your contact information.

Another benefit of your website is showing up in search engine results. When someone needs a photographer for their upcoming wedding, they might ask a few friends, but by and large they will be scouring the internet for information. They will check out portfolios, compare prices, and contact people for their availability, all via the websites they find on sites like Google. Don’t you want to be in the running? A beautiful website with proper search engine optimization can be the key to a successful freelance photography small business.

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Internet Marketing Advice For Artists

Whether you are a visual artist, a poet, or a musician, marketing is not your number one priority. If it were, you’d likely have chosen a career in marketing instead of pursuing your craft! As an independent artist without an agency or a label, online marketing is crucial to the success of your small business. 

The first and maybe most obvious advantage of the internet for artists is sites like Etsy that allow you to sell your own work at a very low cost to you through a reputable source. Even if your studio has the best location in town, your walk-in traffic possibilities pale in comparison to the audience you can reach online.

But the advantages you can create for your artist business using internet marketing go far beyond the actually selling platform. Content marketing, a growing trend in online marketing, can bring in a huge number of referrals for free that would cost a lot of money to obtain through traditional advertising.

To get started, you’ll need two things: a website with a blog, and social media profiles. On your blog, you’ll create content that is useful or interesting to your potential customers. That content can work for you both by bringing in organic search traffic from sites like Google and Bing, and also giving you great, fresh things to post to your social media sites.

The content that you post on sites like Facebook, Twitter, and Pinterest serves as entrance points to your website. When people see (and share!) blog articles, images, videos, and tutorials that point back to your website, it can bring in potential customers that might not otherwise have found your website. An added bonus? Fresh content on your site plus more links to your website equal Google seeing your website as a more important place and improving your search ranking position.

No matter what kind of art you are creating, there is someone on the internet who would love to see it, read it, hear it, learn about it, and share it with their friends. So put it out there and let them start promoting you!

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Building An Effective Website For Your Advertising Agency

Advertising agencies are in the business of making other companies look good and helping them growth their sales.  So it’s especially important that advertising agencies present a positive image online.  By creating an effective website for your advertising agency you can establish your reputation as credible and creative with potential clients.

Your advertising agency website is the “hub” of your digital profile and can be the most cost-efficient way to get the word out to people or businesses that are searching for high quality services.  A top notch ad agency website also incorporates some simple techniques and best practices, including those that allow your site to be found and ranked by search engines so that it’s easy to find (especially in your local area).  In addition, an effective website is something your satisfied clients can share with others to help you build your business through word-of-mouth.

Make sure that your ad agency can be found and you can build your reputation online.  Learn more about the digital tools and techniques you should be employing now to ensure success with your small business below.

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