Company

Archive | Advice

Small Business Technology and Trends

Small business owners have limited time but unlimited responsibilities, which makes technology that is geared toward small business owners that much more appealing.  A small business owner can multiply their productivity by leveraging the right technology platforms and tools.

But how to learn about the small business tools that are available and select the right ones?  At Webs, we dedicate most of our time and efforts toward providing small businesses with the best website builder (our own Webs SiteBuilder, of course!) which provides us the opportunity to survey the general small business technology landscape.  Check out the links below for some ideas of tools that can help you grow and execute your day-to-day activities with less work and pain.

Want to learn more about technology options available to small businesses?

 

 

 

 

 

Social Media Marketing for Small Business

Social media is not a trend. As a small business, it’s time to take hard look at how social media will play a role in the future of your business.  It’s a great – and often free – way for small business to increase their brand visibility and stay top of mind with their customers. But with so many options out there it can be overwhelming for small businesses to get started with social media. A Website, a Facebook page and a blog can be great places to start dipping your toes in the water.

So what makes a good social media strategy? Social media is not just about sharing information. It’s about creating conversations and engaging with your customers. This type of personal connection can enhance the customer experience which can in turn enhance your bottom line.

Want to learn more about social media marketing for a small business?

With so many options out there – Facebook, Twitter, Google+, LinkedIn, YouTube and more – it’s hard to know where to focus your efforts. One easy way to find out? Ask you customers! Don’t be afraid to ask your customers how they want to communicate with you.

 

 

 

 

 

 

 

SEO for Small Business

The power of Search Engine Optimization (SEO) makes it possible for people to quickly and easily discover new things online. One of those things should be your small business website. When done correctly, SEO can help entrepreneurs like you reach a broader audience, stand out from your competition, establish trust with your visitors, help people discover your site and generate free, seemingly endless traffic.

SEO is without a doubt one of the easiest ways to get new visitors to your website and in a lot of ways is like getting in shape. Part of getting in shape is weight loss. Losing weight isn’t a one-and-done deal and neither is SEO. Getting in shape requires commitment and a little bit of patience and so does SEO. And like losing weight, sometimes it might be 60-90 days or more to see huge changes.

If you don’t work at it, the effort and money you put into SEO (no matter how large or small) is wasted, but if you stick with it and follow best practices, the results are well worth the effort.

Want to learn more about SEO for small business?

  • Learn why it’s becoming increasingly difficult to develop your SEO strategy without the inclusion of social media in: The Next Frontier of SEO: Social Media Optimization
  • In the article, we introduce you to the single most important piece of your on-page SEO – the title tag. Learn how easily implement this on your site in: Easy SEO Tips: Meet The Title Tag
  • Sometimes it can be tough to distinguish fact from fiction – especially when it comes to optimization. Tag along as we do some old fashioned myth-busting in: SEO: Myths vs Reality
  • If you’ve ever wondered exactly how SEO can benefit your website, you’re in for a treat. Learn the top 5 benefits of optimization in: SEO 102: Benefits of SEO
  • Search Engine Optimization 101 takes you through the basics of SEO breaks down SEO terminology and explains why it’s important for business owners to take control of their SEO.
  • This infographic in Why Content is Important for SEO reveals how the information you put on your website can directly impact your search engine ranking.

 

 

 

 

 

 

 

 

 

Running a Small Business

Any small business owner will tell you that starting and running your own business is no easy task. During the startup stage, business owners end up wearing many hats (marketing, accounting, web design, sales, customer service, etc.) due to lack of resources, money, time or all of the above. If you’ve ever felt overwhelmed trying to do it all yourself, don’t worry, you’re not alone.

According to a recent eVoice SMB Survey, 90% of small business owners fulfill 3 or more roles regularly, with 44% of small business owners fulfilling at least 5 different employee roles. Some of the most challenging aspects of balancing a small business are juggling multiple roles, not enough time to get things done and trouble making a profit.

Fortunately, the small business owner has help. These days there is little that an entrepreneur can’t learn from a search engine query, article, video, ebook or blog post. The web is a nearly infinite resource of information, recommendations and tips—and with the right combination of automation tools, helpful advice and plenty of elbow grease, any entrepreneur can turn a fledgling startup into a successful small business.

Want to learn more about running a small business?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing Strategies for Small Business

The first step to a successful marketing strategy is to determine your goals and find tools that can help you achieve them. Before jumping into the “how”, really take the time to think about the “what”. What are your goals and objectives? What is the message your want to convey? Once you determine what you want accomplished by your marketing efforts, you can move to how you are going to accomplish them.

For any small business, knowing and and understanding who your customer is an important first step in developing your marketing strategy. Take some time to also research your position in the competitive market. From there, determine what marketing vehicles you will use to reach your audience and differentiate yourself from your competitors.

As a small business, looking for new ways to grow your business with little to no marketing budget can be a challenge. The good news is that in the digital age, there are lots of free and low cost marketing options out there to help your small business. With such an array of options available, investing your time and money in a range of tools will help increase your brands awareness. Finding the right mix of both traditional and “new media” marketing strategies that work for your small business is key.

Want to learn more about small business marketing strategies and tools?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Website Making Tips, Tools and Hacks for Small Business

Whether you have a brick and mortar store or offer a professional service, your small business needs a presence on the web. Even if you have no plans to consider e-commerce, there are still plenty of other reasons to build a website.

Last year, a PEW Internet Study reported that 59% of all adults on the web use search engines in a typical day to find what they’re looking for. Word of mouth and printed marketing materials are great, but the chances of your customers asking a friend or looking in business directories to find your company are increasingly remote.

Another important reason to have a website? In our increasingly digital world, it’s hard for a small business to be taken seriously without a website. First of all, a polished small business website makes it look like you take your business seriously. But if you have a great, informative website with a custom domain name and an email address that matches, it’s going to appear that you are in it for the long haul and have much more credibility.

The good news is, as the demand for websites has increased over the years, their cost and complexity has gone down dramatically. You no longer have to be a technological wizard and design guru in order to get a fantastic looking website.

Ready to start building your small business website?

 

 

 

 

 

 

 

 

 

 

 

 

Small Business Marketing Infographics

An infographic is defined as a “graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly.” (Wikipedia)

Infographics are a great way to convey information that might be hard to understand, less interesting, or difficult to explain with words. What else are infographics great for? Getting links back to your website (yay, SEO!) and driving likes, comments and shares on social media. So whether you are seeking to grow your own knowledge, or grow your traffic and social reach numbers, look to the humble infographic.

Below you’ll find a collection of the small business infographics we’ve created and featured on the Webs Blog that we hope you’ll helpful for your small business marketing efforts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Holiday Marketing for Small Business

Ah, the holidays. An exciting and hectic time of year for everyone, and arguably more so for the small business owner. You have the same pressure to make the most of this time of year, but with a much smaller budget for doing so. But don’t worry, advances in technology and the ever-growing popularity of social media are making it easier for you to get a piece of that holiday pie.

Most big brands have their holiday plans finalized and are ready to start implementing in September or October. And while your small business may have the agility to start a bit later and still get things out in time, why wait? If you want to be a big brand yourself some day, you better start making your holiday plan while you’re still wearing flip flops and sitting by the pool – no matter how wrong it may feel.

Want to learn more about small business holiday marketing?

 

 

 

Examples of Small Business Websites

In this day and age, almost any small business owner knows they need a website. But knowing that you need a small business website doesn’t necessarily mean that you know where to start!

One of the best ways to find inspiration before you start to design a small business website is to look at the work of those who have gone before you. Each week on the Webs blog, we feature great sites built by small business owners using the Webs SiteBuilder. Looking through these small business website examples are a great way to learn about the features of a great site, options for making your site stand out from the crowd, and some general small business website best practices.

Photography Portfolio Websites

  • A good homepage is especially important for a photographer. Check out the work of Jacob J Photography.
  • Have you worked with big name clients? Tell the world about your experience like Neville Hopwood.
  • Make sure that your potential clients can see all your beautiful images by keeping content above the fold like Little Ones Portraits.


Education & Non-Profits


Online Retailers

  • Check out Beachcat Sail Company for a really robust web store example site.
  • DesignKandy is a great example of how to make your ecommerce site beautiful and professional.
  • Mobile shopping numbers are soaring. Check out Peplum Blanc for advice on having a solid mobile version of your store.


Real Estate & Home Décor


Resumes & Headshots


Spa & Beauty


Food Service

 

Email Marketing For Small Business

Email marketing campaigns are a good fit for almost any business model – including your small business. For small businesses, email is a cheap and effective way to leverage existing clients to increase sales and maintain your relationship with customers.

As with any marketing campaign, email is most successful with a little planning. Do you want to your emails to be informational or transactional?  Is an email newsletter the best fit for you? Or are you looking to provide special offers to your existing customer base? Take some time to think about what your actual goals are and what benefits you are providing to the recipient


Want to learn more about email marketing for small businesses?