Earlier this year we posted tips on how to use YouTube to grow your small business website and how to use videos to drive traffic to your website. Today, let’s dive a bit further into what you can do to help your videos stand out, drive additional website traffic and grow potential fan base.

While there is no magic formula available for determining which videos will become viral, you can take some steps to ensure your video has a fighting chance. Here are a few elements to consider when creating your promotional videos:

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Small business owners often encounter difficulties when it comes to creating interactive ways to bring new customers to discover their websites. An often overlooked marketing channel that small business owners can take advantage of quickly and inexpensively is by creating a how-to video for their website.

Just think, how many times have you gone online for questions on how to create or repair something? Would you rather read instructions on how to solve your issue or WATCH a tutorial that had easy to follow steps?

Here are a few tips that will help you reach YouTube success!

 #1 Optimize Your Channel

Before your business becomes a viral sensation, there are a few YouTube channel options you should check out:

  • Description Area – Make sure your description is clean, short and right to the point. Don’t forget to include all of your company’s social media sites, blog and website URLs. Keep in mind your channel description plays a big role in on how YouTube categorizes your channel and videos, so make sure to use keyword rich terms.

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