This week we feature a website that helps to reduce stress, one client at a time. The Silver Sage Spa  is where health and beauty walk hand and hand, NATURLLY! When you visit this website you are instantly overcome with a sense of peace and serenity within their welcoming atmosphere. Let’s take a look at what makes this website soothing.

The color scheme is welcoming and serene; the website tagline sets the tone for the website and gears you for a soothing website navigational experience. This website is professional from top to bottom. What we really like is the “Rates & Services” page, a good example of how you should list your services effectively.

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Have you ever noticed that the way you view a new website and read its content is not the same as if you were reading a book or a newspaper? The reason for this difference is that people scan websites instead of reading every single word. There have been a number of studies conducted to determine the various patterns people use to scan website.

The good news is that you can utilize this information to your advantage in order to help improve your website’s usability and readability. Regardless of the purpose of your website, placing important content in the spots that get scanned the most can help to boost your conversion rates.

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This Wednesday we present you with a well organized site that exemplifies how to effectively leverage the quality of your product/service. Rags to Riches Dog Spa is a professional mobile dog grooming service started by Kelly, an avid animal lover. Kelly felt that every dog client should have her UNDIVIDED attention, leaving clients feeling satisfied with the service she provides. Her passion for the business translates into the design and feel of the website.

Rags to Riches Dog Spa website clearly communicate its purpose. Furthermore, the color scheme of the website utilizes 2 primary colors that blend well creating a unique brand identity without distracting visitors from the main content. When it comes to the psychology of colors, purple means royalty and yellow tends to represent cheerfulness so what better color scheme to represent her slogan “Your Dog Is Treated Like Royalty”.

Another thing that the website owner does well is the ability to communicate her strong product knowledge and dedication to services offered.

Here are some tips that can help your small business website showcase your product/service superiority:

  • Theme Is Key – Make sure you take a look at the psychology of colors and find out what emotions and traits colors mean. Figure out which colors coordinate best with the subject of your website that run congruent with the personality of your business. Do not use more than three main colors as a color scheme; the key is to set the mood not to distract your visitors. Setting the mood is very important because it allows visitors to feel comfortable, which means they’ll stay on your website longer. Discover other design elements that impact the quality of your website.

STYLE SWITCHER

Layout Style

Header Style

Accent Color