Don’t look now but there is another hot shot social media site out here. Pinterest is the name and pin-boards is its game. The beauty of this service is its ability to bring many diverse people together not through words but visual boards. Users on Pinterest rave about the ease of use, the ability to be creative and the advantages of the organizational tools of the site.
Many Businesses are also using Pinterest to drive web traffic, according to Shareaholics latest referral traffic report: Pinterest has sent more referral traffic to other websites than twitter in Febuary. So if your business thrives off of website traffic to generate leads and sales, Pinterest is definitely a platform your company needs to take advantage of. This article will show you how you can use this social media platform to increase your brands awareness while generating leads and website traffic.
First things first, you need to be introduced to the language of this new site:
- Pins: Images, articles or videos uploaded via PC or found anywhere on the web, that are added to Pinterest.
- Boards: Just like a poster board, or collage these are where you place your pins. Boards are sorted into categorgies or subjects like food, sports, or ‘products I like’ etc.
- Like: Just like Facebook, you choose to “Like” a pin and Pinterest conveniently places your Likes into the ‘Like Section’ of your profile.
- Re-Pin: When you add an image you find on Pinterest onto your board, when you Re-Pin the user who pinned the image first is credited.
- Pinner: A user on Pinterest.
- Follow: You can follow Pinners that interest you, and you can receive their latest updates on the Home feed of your profile.
- Mention: You can mention other Pinners in the comments of your pins by using the “@” symbol and adding the username of the Pinner.
To see an example of a Pinterest board, check out Webs Pinterest account.