Optimizely Homepage

As a Webs user, you’ve probably experimented in the site builder with different images, different calls to action, or even different button colors  on your website.

How do you usually decide which option is best or appeals to your customers the most?

Do you do user testing, ask friends, or just go by your own gut feeling?  Wouldn’t it be great if there was a tool to help you discover what site designs and images resonate with your customers the most and then provide you with the testing data to provide it? READ MORE

Image from Kate Spade's Facebook profile


In theory, it sounds like a great idea to have your website coordinate with your Facebook page, doesn’t it? But theory and practice are two different things, and for small business owners who don’t have a graphic designer on call, this might sound like a tall order. That is, unless they’ve tried the newly-revamped Cover Photo Designer from our friends at Pagemodo.  This tool has been making Facebook cover photo creation a snap since 2012, and the update that was released yesterday makes the process and results even better. They’ve added lots of new themes and a whole new design interface that let’s the user add custom shapes, text, and logos to make a totally personalized image. It’s an easy way to create a great looking cover photo if you have limited design skills and no budget (it’s free). READ MORE

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It’s a pretty gloomy day here in Silver Spring, MD, but what better way to brighten things up than to check out a website full of puppies! Today’s Webs user example site comes from BehaviorWorks Dog Training & Behavior Specialists, which has 5 locations around Wisconsin.

This polished and energetic website has a lot going for it. First, there’s a great header that clearly brands the business and offers contact information right up front. Next is the navigation, which is robust and user-friendly. READ MORE

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When we talk about what makes a successful website, one of the themes we always come back to is fresh, up-to-date content. It keeps your visitors engaged, helps your site constantly improve, and signals to search engines that your site it active and should be ranked more highly.

But knowing you need to update your site regularly and actually making the time to sit down and do it are very different things.

Maybe you’re a procrastinator, or maybe you’re just incredibly busy running your small business. Either way, it’s easy to take the littlest excuse to put off a website refresh. But knowing how important freshness is, we wanted to make it just that much easier and more enjoyable when you log in to update your site’s content and copy. READ MORE

Since we posted last week about things to consider when preparing your website for the holiday season, it seems appropriate to share a great infographic about what gets seen, where, and for how long.

The impetus behind the research was originally to give internet advertisers some insight into where ads perform best to they can maximize their placements. Chartbeat analyzed the behavior of 25 million users web-wide and gathered their findings into the infographic below, which shows where the most visitors spend the most time on a webpage. (The graphic also features whales, so it’s pretty much a winner in my personal book.) READ MORE

October has officially begun, which puts us smack in the midst of holiday planning season. Savvy marketers (like yourself) have long since finalized their overall marketing plans for the season, but there’s one item you might not have included on that list: your website!

Amidst all the email campaigns, social media planning, online ads, and print ads that make up the typical holiday marketing plan, people sometimes forget to polish up the destination all that marketing is directing people to. If your marketing efforts are successful, you’ll have lots of new visitors making their way to your website. Don’t drop the ball once they get there! Here are 4 things to do this week to make sure your site is serving you best throughout the season to come READ MORE

After all the time you’ve spent creating a logo, gathering everything you need for your website, and designing the perfect homepage, you might be tempted to throw together a contact page quickly and call it a day. But before you pop the cork on that “I just finished my website” Champagne, consider the original purpose of your small business website. Isn’t it to turn visitors into leads, and lose leads into customers?

Let’s put that bubbly on ice and take a closer look at the humble contact page, and some guidelines you should follow to put it to work for your business. READ MORE

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