wimpy_web_writers_slideshow

If you own or market a small business these days, you are going to have to do a fair amount of writing in order to grow it. There’s no getting around it: whether you have a website, are starting a blog, or need to create some printed collateral, it pays to be able to write clear and compelling copy.

While not everyone is born with the innate ability to write well, there are certain pitfalls you can learn to avoid in order to improve your god-given writing chops. In the Slideshare below, marketing expert Barry Feldman of Feldman Creative has collected some of the top characteristics of what he calls “Wimpy Web Writers.” READ MORE

afrobeat_example_website

Today’s Webs user example site is sure to brighten up your day. The Australia-based Afrobeat African Drumming Company provides truly original teambuilding and wellness programs, as well as other forms of interactive entertainment. And they offer it all on a colorful, well organized website that is chock-full of social proof and customer-centric content.

There’s a lot to explore on Afrobeat’s website—they offer lots of detailed information about what they do; complete with beautiful imagery that really gives visitors a sense of the company. What really stands out to us about this website, however, is the focus on the customer and their needs. READ MORE

Washivore Header

In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers!

Washivore.org is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:

Visual Presentation
Upon arriving at Washivore.org, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered. READ MORE

google_ranking

If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.

1. Monitor Search Results

First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below: READ MORE

MOTH_header

With the return of Daylight Savings Time here in the US, we are finally starting to see springtime on the horizon. And as the northeastern part of the country finally starts to thaw, you can feel the excitement about shedding winter layers and actually taking time to think about style again. With that in mind, we thought today was an excellent time to feature a Webs user website that we really enjoy: Man Of The Hour Magazine.

Not only is this an excellent online magazine website example, the site is jam-packed with insightful lifestyle articles. As described on their Facebook page, Man Of The Hour is “dedicated to cultivating the emerging generations of sophisticated men.” If you’re thinking about starting an online magazine or journal and want to emulate this website, take a look at the 3 things that make this a site successful: READ MORE

Web Design Infographic Header

Sometimes it’s fun to take a trip down memory lane. Whether it’s reminiscing about at the early days of the internet, as in BMW’s Super Bowl commercial, or looking back at the history of web design.

If you’re in the mood to do the latter, you’re in luck! Today we’re sharing a fantastic infographic from Spark Pay (formerly AmeriCommerce) that takes a detailed look at how things have changed – from design to browsers to screens – from 1990 to today.

So put on your biggest baggy jeans, grab your giant mobile phone, and hop in your time machine as we go back…to 1990. READ MORE

Puzzle Pieces

Search engine optimization (SEO) and social media go together in the digital world like smartphones and teenagers. You really can’t have one without the other, but a lot of people avoid SEO completely for their websites – not to mention their social media content – because they don’t know where to start.

SEO can certainly be confusing, and it’s changing constantly. However, knowing the basics of SEO and keeping up with trends is a good way to grow your business’ exposure. SEO is a means of boosting your web presence’s rankings in search engine results when people query ‘your’ keywords. Oftentimes the phrase “web presence” is used interchangeably with “website,” but that’s just because it’s most common. You can actually use SEO best practices, such as those detailed by Moz, anywhere you have control of content online. Here are just a few reasons why your social media presence should be part of your overall SEO strategy: READ MORE

Robert Allan Salon header

On its own, Pinterest can be a powerful marketing tool. When combined with a solid web presence that completes the cycle, the impact is even stronger. Such is the case with today’s Webs user example site, Robert Allan Salon.

When looking for websites to feature here on the blog, I am always delighted when I find myself taking exactly the path that the site’s creator intended. This suggests to me that they’ve done a really great job thinking through the user experience and strategizing about their website’s purpose. READ MORE

Variety of doors

You know how people say that less is more? Yeah, they are not talking about webpages. When it comes to the number of pages that connect to your website’s domain, more is always better – especially when you’re doing search engine optimization.

In today’s online world, people rarely come to a website by typing in the name directly. Most website hits come from search engines – specifically from Google. If you want more people to enter your website, consider adding more doors. And not just more, but doors of all different shapes and sizes. READ MORE

Combination lock icon

The Internet is a wonderful place filled with information, products, and entertainment. The Internet is also, however, filled with people who really want to rip you off. It’s just the nature of the beast, and you have to take the good with the bad if you want all the benefits of a small business website.

One major concern for entrepreneurs on the web is protecting the images they use on their websites. That’s why we’ve compiled five tips for helping small business website owners protect their intellectual property. Before we get started, it should be noted that there is no sure-fire way to keep your images from being misused – but you can make it a lot harder to do. READ MORE

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