Anything you do for the first time can seem daunting. Especially when it’s outside your comfort zone. But, contrary to some popular myths out there, it doesn’t have to be that way when it comes to creating your website!

At Webs, we’ve been helping people get their personal, group, and small business websites off the ground for a long time now, and we’ve noticed some recurring themes when it comes to people’s objections and misconceptions about website building. In order to help get you over the hump and on the path to your new website, we’re addressing the top 10 below:

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This Wednesday we present you with a well organized site that exemplifies how to effectively leverage the quality of your product/service. Rags to Riches Dog Spa is a professional mobile dog grooming service started by Kelly, an avid animal lover. Kelly felt that every dog client should have her UNDIVIDED attention, leaving clients feeling satisfied with the service she provides. Her passion for the business translates into the design and feel of the website.

Rags to Riches Dog Spa website clearly communicate its purpose. Furthermore, the color scheme of the website utilizes 2 primary colors that blend well creating a unique brand identity without distracting visitors from the main content. When it comes to the psychology of colors, purple means royalty and yellow tends to represent cheerfulness so what better color scheme to represent her slogan “Your Dog Is Treated Like Royalty”.

Another thing that the website owner does well is the ability to communicate her strong product knowledge and dedication to services offered.

Here are some tips that can help your small business website showcase your product/service superiority:

  • Theme Is Key – Make sure you take a look at the psychology of colors and find out what emotions and traits colors mean. Figure out which colors coordinate best with the subject of your website that run congruent with the personality of your business. Do not use more than three main colors as a color scheme; the key is to set the mood not to distract your visitors. Setting the mood is very important because it allows visitors to feel comfortable, which means they’ll stay on your website longer. Discover other design elements that impact the quality of your website.

How to market/promote your new website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads.  Like any great business resource your website won’t work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.

5 Tips for Marketing Your Website:

1. Get Visible

Optimizing your site is the best way of letting search engines know what you are all about, and the best way to get them to send you relevant traffic which means more customers.

What is website optimization? It is the process of designing your website pages to show up high in search

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