Small businesses strive to define themselves in a marketplace filled with competitors. Having a credible website and stellar products and services are the pillars for any business, but in order to succeed, high rankings in search engine queries are essential. But with millions of search results available, how does a small business rise to the top? We’ll tell you: creating content with Search Engine Optimization (SEO) in mind. Optimizing your content, through your website and other distribution channels, enhances your business’s position in search results. When you develop content in this way, it drives customer action and increases revenue.
In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers!
Washivore.org is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:
Upon arriving at Washivore.org, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered.
Since we posted last week about things to consider when preparing your website for the holiday season, it seems appropriate to share a great infographic about what gets seen, where, and for how long.
The impetus behind the research was originally to give internet advertisers some insight into where ads perform best to they can maximize their placements. Chartbeat analyzed the behavior of 25 million users web-wide and gathered their findings into the infographic below, which shows where the most visitors spend the most time on a webpage. (The graphic also features whales, so it’s pretty much a winner in my personal book.)
As part of our weekly series of showcasing example sites and providing helpful tips on how you can improve your website, this week we have selected to review Pamper Parties Pittsburgh. This is a website for a mobile spa business that can be awesome with just a few tweaks.
Let’s start out by focusing on what the site owner does well. Pamper Parties Pittsburgh is a great website title. It clearly describes what the business offers and where it is located. This site also does a nice job of using relevant keywords and offering an easy to understand site description.
So what can the owner do to improve this website?