As the world becomes increasingly connected, and increasingly digital, marketers (and small business owners!) are becoming more and more data driven. What do we mean by that? Simply that the decisions being made around websites, marketing, and even product offerings are based more on the numbers, and less on educated guesses and gut feelings.

While instincts and expertise are certainly still incredibly valuable, the ability to collect, interpret, and respond to data can offer big advantages. These data can be collected in different ways, each offering different benefits.

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Today’s Webs user example website comes to us all the way from Reykjavik, Iceland! Jon Arnar is an artist who uses his website to promote his exhibitions, show off his fantastic body of work, and sell paintings through an online store.

Aside from being up-to-date and robust, one feature that really makes Jon’s site stand out is his use of a very appropriate Webs theme called “Gallery” (appropriately).

This is a clean and understated theme that offers a little something extra toward the footer to give visitors a sense of place. This is especially nice for artists like Jon who live in a particular city but sell their artwork to people all over the world.

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Time for another great website example from a Webs user! Feels like it’s been awhile since our last example site review, so let’s dive right in.

Today we’re going to take a look at the website of El Faro Restaurant in Summit, Illinois. The first thing you’ll learn about El Faro form their website is that this is the home of the Giant Burritos (we’re sold already!). The second thing you’ll notice is that they are open 24 hours, which is great because the middle of the night is the perfect time for a giant burrito.

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In last week’s post about analytics tools for small business owners, we talked about how Google Analytics and Webmaster Tools can help you figure out where your traffic is coming from and how to get more of it. So what happens after you’re gotten those visitors to your page? Are they clicking and converting, or leaving without interacting the way you’d like them to?

To take your analytics to the next level and start making changes to your pages that will directly affect your conversion numbers, consider a heatmapping service. One popular choice in this industry is Crazy Egg.

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It’s a chilly, gloomy Wednesday here in Silver Spring, Maryland, so we’re happy to feature an example site full of beautiful photos of tropical fruits!

Today’s example site, Wilstra Foods, was actually built as part of a recent contest among members of the Webs support team. The challenge was to build a great site using Webs’ SiteBuilder3 platform and using the features to the maximum. And we think today’s website does just that! Which is probably why Damion was the contest winner…

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One of the great things about featuring Webs user example sites as long as we have been is that we get to see how they change over time. Once such example comes to us today from Kim & Ellory’s Kitchen, a personal chef and catering service run by a husband and wife team.

We first featured Kim and Ellory’s site in June, 2011. At that time, their company’s website looked like this:

Since then, as their business has evolved, so has the style of their website. Here is their website today:

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This week’s Webs user example site comes to us all the way from Zambia!

Some websites offer splashy products that are easy to photography and are universally exciting to people browsing the web. For the owners of these websites, making a visually appealing website that people will want to browse is a snap (especially when you have a snazzy drag-and-drop sitebuilder…)

For Mutwile Enterprises, the situation is a little different. In their own words, Mutwile is a group of companies involved in the “infrastructure development, fluid/ lubricant handling equipment, and logistics sectors of the Zambian economy.”

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There are lots of articles on the web about the affect that certain colors can have on a website, or how to use color effectively in your branding. But have you ever thought about creating a black and white website?

Today’s example site, the portfolio of performing artist (and Webs user) Róisín Monaghan, uses this technique beautifully to create an elegant look and feel that serves her subject matter well.

One advantage of a mostly black and white website is that it clears out the clutter and allows other design elements to take center stage.

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Screen Shot: Wizard Screens and Gutter

It’s Wednesday morning, and that means it’s time for another great example site built using SiteBuilder3.

Today we’ll take a look at the website of Wizard Screens and Gutter, a family-owned business located in Utah.

There are three really successful elements of this site that stand out most: Usability, Imagery, and Simplicity. Let’s look at each of these and discuss how they make for an overall positive first impression. Which, according to a recent study, is formed in just two tenths of a second!

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A very popular question has surfaced after the release of the new SiteBuilder3: How to add various widgets to my website.

What is a widget?

In the context of website building, a widget is a small application, or a component that allows a user to perform a specific function or access a service.  A few popular widgets include:  chat boxes, badges, clocks, countdowns, weather feeds, news feeds, rss feeds, and more.

How to add a widget?

1. To get started, click on the layout tab at the bottom of the Sitebuilder and select the Custom Html module.

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STYLE SWITCHER

Layout Style

Header Style

Accent Color