font_design

Any words you read will evoke an emotion. A news article chronicling a devastating event will make you feel a certain way, while a humorous story will elicit an entirely different response. Or maybe you’re reading an opinion piece you vehemently disagree with.

Whatever the subject matter, the genre and tone of the writing will determine a reader’s emotional engagement with the text. But did you know that font has just as much of an impact on reader emotions? Let’s take a look at how to leverage fonts as you design your website.

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website_trust_tips


Assuming you have a valuable proposition, there’s only one thing that can stop your users from converting: trust. If a user trusts your brand, they’ll gladly partake in an exchange with you. However, building that trust is no easy feat—it takes consistently good service across multiple recurring transactions and exchanges, sometimes spanning months or years, before a user intrinsically trusts your brand.

The Time Problem

This doesn’t do you much good considering most users entering your website will form a lasting first impression of your brand based on their first eight seconds of activity. Provided you get lucky enough to win a first-timer’s business, you can build trust with your level of service, but how can you build trust from the very first interaction, with no prior user knowledge of your brand or product?

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Web Design Vector

When starting to build your small business website, all of the pieces that go into properly executing your business online can be quite overwhelming.

From vision, to fonts, to imagery, we consulted our in-house web design expert, Justin, to bring you the five factors to focus on when designing your small business website:

1. Come with a GOAL in mind
It’s always a good idea to know what you want for your website before you start designing.

Is the goal of your site to sell something, generate leads, show off your portfolio, or just display your business hours? Once you establish this goal, you can start crafting the content of the site around it. If you’re an artist showing your work, focus on your art and include nice imagery. If you’re advertising a store front, have your contact information and hours of operation front and center.

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experiment

As digital marketers, here at Webs we’re obsessed with testing and optimizing. As important as gut feelings and marketers’ intuition are, they simply must be backed up with data in order to be successful in the long term.

There are myriad ways to perform tests that will help you optimize various areas of your business. One option is user testing, in which you select participants to give you feedback about something you have questions around. A larger-scale option is to do A/B testing on your website in order to optimize your design and functionality. But your website it’s the only thing you can test – you should also be constantly optimizing your promotions, like A/B testing your email marketing.

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new_photo_galleries

It’s a well-known fact that eye-catching imagery is an important part of any successful website. But beautiful images are not the whole story – the presentation of your images can make or break the overall effect. With that in mind, we recently took a step back and rebuilt Image Galleries in the Webs Sitebuilder from the ground up.

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

With the new Photo Gallery Module, site admins can pull entire groups of photos into their sites and manage all of their image settings in one place. This module can be added to any page where other builder modules are found today, and it can take your website to a whole new level.

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Optimizely Homepage

As a Webs user, you’ve probably experimented in the site builder with different images, different calls to action, or even different button colors  on your website.

How do you usually decide which option is best or appeals to your customers the most?

Do you do user testing, ask friends, or just go by your own gut feeling?  Wouldn’t it be great if there was a tool to help you discover what site designs and images resonate with your customers the most and then provide you with the testing data to provide it?

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Every month or so we feature an exemplary website created by a Webs user, and talk about what makes their site effective (view all of our examples sites here). So today, in case you missed any along the way, we’re going to take a look back at some highlights. As you go through the examples below, think about how they might apply to a website you currently have, or one that you might be building in the year to come.

1. A Great Online Store: Beachcat Sail Company
There is a lot going for this ecommerce website. First, it’s very attractive and looks professional. While this is a plus for every website, it’s even more important if you’re going to be asking people to give you their money. Beachcat also does a great job of introducing their product, giving solid reasons why it’s a superior choice, and answering any questions a shopper might come up with along the way. Check them out to get some great web store ideas (or a custom sailboat, if you’re in that market).

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Since we posted last week about things to consider when preparing your website for the holiday season, it seems appropriate to share a great infographic about what gets seen, where, and for how long.

The impetus behind the research was originally to give internet advertisers some insight into where ads perform best to they can maximize their placements. Chartbeat analyzed the behavior of 25 million users web-wide and gathered their findings into the infographic below, which shows where the most visitors spend the most time on a webpage. (The graphic also features whales, so it’s pretty much a winner in my personal book.)

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For today’s post on web design tips and trends, we’re bringing out the big guns. Meet Justin, Mikael, and Rebecca — Webs’ intrepid team of UI/Product Designers.

What do you think is the biggest trend in web design right now?

MikaelFlat design is getting a lot of attention right now. That is, putting colors and images right up against each other without drop shadows, bevels, and gradients. Think Window 8 and Microsoft’s new look. While flat design can be really nice, it’s important to use it appropriately – as with any other design trend. Do not just follow a trend, but do what makes your website look best and communicate the message — and your brand – better.

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Today our head of Marketing, Rochelle, will talk about the trend toward mobile web browsing and the impact that has for small businesses. 

I think that I was just starting out in my career when I first heard someone say excitedly, “Mobile is the future. It’s going to be huge next year!” Then every year or two there would be other voices weighing in, “Mobile is going to be huge!  And tablets are really going to take off in the next 6 months!”  While it’s taken far more than 6 months or even a year for mobile devices to gain the traction many believed they would, they have now become a pervasive vehicle for sending and receiving entertainment, information and communication.  And this trend is global, as evidenced by this data from comScore:

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