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We know we don’t have to stress the importance of driving web traffic for our loyal Webs users. Your website supports your livelihood, and all of the digital marketing you do is an effort to bolster your website success.

That’s why we created a website analytics tool to monitor your site traffic to support your needs.

Of course, we are talking about Stats.

If you’re a free user, you have probably visited the pageviews section to analyze how many visits you get over time. But in this post, we’re going to dive deeper to show all you can discover as a Premium user.

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I’ve personally always liked the old saying “measure twice, cut once”, especially when it comes to online marketing (bear with me here).

The saying intends to tell us that the best way to avoid regrets and mistakes is to over-analyze before you act. With that in mind, let’s talk about your holiday marketing plan. If this is the first year you’ve put together a comprehensive plan that includes things like email marketing, social media efforts, and alterations to your website and/or online store, you can probably see the value in having insights from previous experience right about now.

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Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts.

Quantitative research looks at the behaviors of an entire selected population at once. In this case, that population will be ‘people who visit my website’.

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