You’ve taken the plunge and decided to work for yourself. Congratulations.
In the midst of doing your business plan and filling out articles of incorporation, you launched a website that you’re pretty proud of. But, did you take the time to create a unique graphic identity?
A graphic identity is a fancy way of saying Logo. Your logo is a symbol of your company. The greatest brands of the world have logos that just about anyone can recognize without even seeing the company’s name.