Any words you read will evoke an emotion. A news article chronicling a devastating event will make you feel a certain way, while a humorous story will elicit an entirely different response. Or maybe you’re reading an opinion piece you vehemently disagree with.

Whatever the subject matter, the genre and tone of the writing will determine a reader’s emotional engagement with the text. But did you know that font has just as much of an impact on reader emotions? Let’s take a look at how to leverage fonts as you design your website.




It’s a pretty gloomy day here in Silver Spring, MD, but what better way to brighten things up than to check out a website full of puppies! Today’s Webs user example site comes from BehaviorWorks Dog Training & Behavior Specialists, which has 5 locations around Wisconsin.

This polished and energetic website has a lot going for it. First, there’s a great header that clearly brands the business and offers contact information right up front. Next is the navigation, which is robust and user-friendly.



Layout Style

Header Style

Accent Color