Example Site Header

Perhaps the weather is perfectly fine wherever you are, but here in the Washington, DC area, it’s cloudy and in the mid-twenties. Which is why today’s Webs user example site will feature a tourism company in the state of Kerala, India, where it’s in the mid-eighties right now.

In addition to beautiful imagery and a nice-looking layout, the Swapna Kerala Holidays website succeeds at one of the most important things for a business in the travel industry: establishing trust. Whether within their own country or to the other side of the world, most people get a little anxious around travel. Which is why it’s so important for a company that serves travelers to convey through their website that customers are in good hands when choosing their services.

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Example website

It’s Friday afternoon, which can certainly make you feel like dancing. Which is why we thought a great choice for today’s example site would be www.peterlovatt.com – the online home of Doctor Dance.

Peter Lovatt is a Dance Psychologist in England, where he is a Principle Lecturer in Psychology at the University of Hertfordshire. Lovatt also runs the university’s Dance Psychology Lab, which sounds like a pretty great place to hang out. Perhaps not surprisingly, his website is also a great place to hang out, because it is well-branded, easy to navigate, and full of rich imagery.

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File Types Infographic

As a small business owner, you have undoubtedly found yourself taking on many roles you might never have imagined yourself in; accountant, HR manager, marketer, and even graphic designer. If you promote your business, you will likely end up creating some kind of visual collateral for your brand, either by yourself or with a professional designer.

In creating that promotional material, you will have to decide what file type to use (or your graphic designer may request a certain type). Do you know where to start? If not, don’t feel bad – lots of people are confused about which type of image file to use when.

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2015 Web Trends Infographic

Ah, the New Year. That magical time when the gyms are packed with people in brand new sneakers, everyone decides to give kale another try, and small business owners rack their brains for how to make this year their most successful yet. Whether your professional resolutions involve starting up, branching out, or holding steady, one of the best ways to ensure success is to know the trends that will influence your business this year.

SEE ALSO: Pagemodo’s list of 10 Social Media Resolutions for Marketers

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