Vine mobile display

 

Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits, so you don’t have to.

This Week’s Stories:

Facebook Experiment Raises Privacy Concerns
Everyone’s favorite (maybe) social network found itself in a bit of hot water recently over an experiment conducted back in 2012. The test involved tinkering with News Feed content of two groups of users, showing more negative content to one, and more positive content to the other, according to Mashable. The details of the situation are being investigated by the Information Commissioner’s Office (ICO), but one item of concern is that the users involved in this experiment were not made aware that they were taking part – but they might not have needed to be. As Facebook users, we all agree to certain terms of service, among them that Facebook has the right to use our data for analysis, testing, and research.

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Vine Website Screenshot

Unless you’ve been in some sort of social media deprivation tank, you have probably seen a Vine, or at least know what it is. While Vine, which came on the scene in early 2013, has enjoyed quite a bit of success with both personal users and brands, it has yet to become as ubiquitous a marketing tool as the company that owns it (Twitter).

Vine is newer than Twitter, sure. But another reason for the slow adoption, specifically among smaller businesses, is the tech intimidation factor. It’s easy enough to download the Twitter app, write a message with a link or a hashtag in fewer than 140 characters, and hit send. But with Vine, busy entrepreneurs might be stymied by the idea that they have to plan a video, figure out how to shoot it, figure out how to share it, etc. But we’re here to tell you that not only is Vine not that hard, it can be incredibly worthwhile.

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