Unless you’ve been in some sort of social media deprivation tank, you have probably seen a Vine, or at least know what it is. While Vine, which came on the scene in early 2013, has enjoyed quite a bit of success with both personal users and brands, it has yet to become as ubiquitous a marketing tool as the company that owns it (Twitter).
Vine is newer than Twitter, sure. But another reason for the slow adoption, specifically among smaller businesses, is the tech intimidation factor. It’s easy enough to download the Twitter app, write a message with a link or a hashtag in fewer than 140 characters, and hit send. But with Vine, busy entrepreneurs might be stymied by the idea that they have to plan a video, figure out how to shoot it, figure out how to share it, etc. But we’re here to tell you that not only is Vine not that hard, it can be incredibly worthwhile.