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Unless you’ve been in some sort of social media deprivation tank, you have probably seen a Vine, or at least know what it is. While Vine, which came on the scene in early 2013, has enjoyed quite a bit of success with both personal users and brands, it has yet to become as ubiquitous a marketing tool as the company that owns it (Twitter).

Vine is newer than Twitter, sure. But another reason for the slow adoption, specifically among smaller businesses, is the tech intimidation factor. It’s easy enough to download the Twitter app, write a message with a link or a hashtag in fewer than 140 characters, and hit send. But with Vine, busy entrepreneurs might be stymied by the idea that they have to plan a video, figure out how to shoot it, figure out how to share it, etc. But we’re here to tell you that not only is Vine not that hard, it can be incredibly worthwhile.


For today’s look at a current trend in marketing, we’ll hear from Web’s Retention Marketing Manager Phillip Fass.

Dispelling the myth that video and email don’t mix.
As an Email marketer with many years’ experience, one of the most exciting developments in email marketing for me is that of video in email. At one time it was taboo to even think about including such a ‘wild’ element into your email creative, but with the advent of HTML5, this creative technique to showcase your product is much simpler (and safer) to do. You no longer need to rely on a 3rd party plug-in, like Flash or QuickTime, to assist with the video playback. These plug-ins were security ‘red flags’ to email clients and often placed your email in the bulk folder, or got it caught up in spam traps.



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