For today’s look at a current trend in marketing, we’ll hear from Web’s Retention Marketing Manager Phillip Fass.
Dispelling the myth that video and email don’t mix.
As an Email marketer with many years’ experience, one of the most exciting developments in email marketing for me is that of video in email. At one time it was taboo to even think about including such a ‘wild’ element into your email creative, but with the advent of HTML5, this creative technique to showcase your product is much simpler (and safer) to do. You no longer need to rely on a 3rd party plug-in, like Flash or QuickTime, to assist with the video playback. These plug-ins were security ‘red flags’ to email clients and often placed your email in the bulk folder, or got it caught up in spam traps.