Screenshot of Snapchat video

We have talked before about whether or not your small business should care about Snapchat – what it is, how it could deepen your relationships with your customers, and how you can evaluate its effectiveness for your business.

There have been a few updates to the Snapchat app since its inception, including adding filters, font changes, and, most recently, Storytelling. But yesterday, Snapchat threw a curve-ball and finally brought the “chat” to Snapchat.

In an announcement on their blog, Snapchat expressed their sense that there was an important part missing from their app for conversation: “presence.” So how did they manage to bring in the missing puzzle piece?

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