UX design vector

We’ve talked about how web design is essential to building a better small business website, but the power behind web design is fueled by what you want your user to experience.

Allow us to introduce you to User Experience (UX) design.

UX combines usability (the extent to which a product can be used to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use) and the user’s emotions and perceptions to drive the success of a site.

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customer_experience

Whether online or offline, a customer’s first time experience with your business is incredibly important and has a very large impact on the likelihood that they return again.

On average, loyal customers are worth up to 10 times as much as their first purchase. (White House Office of Consumer Affairs)

So how can you ensure that wherever new customers discover your business they get the first time experience they deserve and that will keep them coming back? Just follow these five techniques and you’ll own your customers’ first time experience.

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