There are two types of users that visit a website. The first group consists of the informed users. These individuals already know what it is that they’re looking for on a given page, and are visiting to obtain something specific. The second group is the curious users. They reach your site through a search engine or a series of links from another page, and want to see what you’ve got going on. It’s important to optimize your site in such a way that you tailor to the needs of both groups without making it difficult to move around.
When the informed user loads the page, their eyes will more than likely go straight to your navigation bar. Oftentimes this leads to the idea that everything should be placed in the menu for easy location, but in reality it’s much more difficult to find what you’re looking for in a sea of links. Assume we visit the website of a dog breeder, and we want to get information about poodles. (Fig. 1)
We’ve now read through all of those poorly organized links only to discover that there are no poodles. It would be much easier for the informed user if we had our navigation sorted out in a much easier to read manner and slimmed down to make important information easy to find.