There are two types of users that visit a website. The first group consists of the informed users. These individuals already know what it is that they’re looking for on a given page, and are visiting to obtain something specific. The second group is the curious users. They reach your site through a search engine […]

Now that we’ve established how to format our text in a way that pleases the reader, we can move on to planning and implementing color styles. Color can be either a powerful tool or a crippling weakness. The important thing to remember is that having a hammer does not make everything into a nail. The […]

At the Web 2.0 Summit in November 2006, Marissa Mayer of Google gave a talk on an internal study which indicated that a half-second delay in terms of page loading can cause up to a 20% drop in site traffic (a more in-depth description of her presentation can be found here for those interested). Since then, […]

There are a lot of different things one must consider when making a website. Many of these are specific to the sites purpose, but a number of general practices can go a long way towards making your page more accessible and easy to comprehend for your users. This post will focus on the styling and […]


Layout Style

Header Style

Accent Color