Regardless of the purpose of your website, you always want your website visitors to stick around and perform specific actions. These actions can vary from being something simple as viewing your online portfolio, discovering your product offering, signing up to receive regular email updates or making a purchase.
While website design and good layout can get the visitors to stay on your website and browse around, it doesn’t mean that they’ll click or purchase. This is where a good call to action comes in.
What is a call to action?
According to BusinessDictionary.com, call to action is a set words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.”
When it comes to a good call to action, every element matters and has impact contributing to your website’s conversion rates. Here are some things to consider and test when it comes to Call to Action treatments:
- Is it a link or a button?
- Look of the button
- Size of the text
- Placement on your website page
- Colors used