People sure do throw around the term “brand” a lot these days. They often use it interchangeably to describe a business’s logo, or the business itself. But branding is so much more than either of these things.

Your small business’ brand is made up of a lot of different elements that the public comes to associate closely with your company. These brand elements can include things like your name, your logo, your slogan, your company colors (Tiffany’s aqua blue), a certain sound (think NBC’s chimes), a tone of voice (LivingSocial’s signature snark), or even a smell (walk by a Subway restaurant and you know it). Branding is the process through which you make decisions about your brand elements and take steps to link them to your business in your audience’s mind.


Time for another great website example from a Webs user! Feels like it’s been awhile since our last example site review, so let’s dive right in.

Today we’re going to take a look at the website of El Faro Restaurant in Summit, Illinois. The first thing you’ll learn about El Faro form their website is that this is the home of the Giant Burritos (we’re sold already!). The second thing you’ll notice is that they are open 24 hours, which is great because the middle of the night is the perfect time for a giant burrito.


Now that you’ve decided to start your own business, explored your financing options, and come up with a name, it’s time to think about your brand.

[Ominous music here]

Fear not. While branding is a crucial part of your future success, it can also be broken down into completely manageable parts.

When you were coming up with your name, you likely already put a lot of thought into your branding without really meaning to. A great second step is to come up with a tagline or slogan. Even if it doesn’t end up being integral to your logotype or your small business website, it will help you distill down your thoughts about what you want your business to be when it grows up.



Layout Style

Header Style

Accent Color