Have you ever noticed that the way you view a new website and read its content is not the same as if you were reading a book or a newspaper? The reason for this difference is that people scan websites instead of reading every single word. There have been a number of studies conducted to determine the various patterns people use to scan website.

The good news is that you can utilize this information to your advantage in order to help improve your website’s usability and readability. Regardless of the purpose of your website, placing important content in the spots that get scanned the most can help to boost your conversion rates.

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It’s the middle of the week and you know that means, EXAMPLE SITE Wednesday!

This week we will be showcasing R&N Electric, Inc., a family-owned and operated contracting company serving clients in Sparks, Nevada.

In addition to having an easy to navigate website with clean layout that takes advantage of correctly utilized typography, R&N also execute the following two key points well:

  1. Solid Testimonials Page – Potential customers want to see if you run a reputable business/organization. Thus, make good use of your glowing reviews and show your potential clients that you are indeed honest, reliable and an expert in your field. When organizing testimonials put your best foot forward and use testimonials that can help to simplify the buying process for potential clients. Make sure that you do not outwardly ask for testimonials, it is better to ask for feedback from your customers which can lead to more genuine responses.
  2. Synced Social MediaPresence – Online world is expanding rapidly. Today in addition to having an updated website it is important to keep an active social presence. Make sure to link your social media accounts with your small business website. R&N Electric, for example, put a link to their Facebook page in the navigation menu. Don’t forget, you can even embed your website on Facebook! With Pagemodo you can gain fresh website exposure to an audience that have yet to see your website by easily publishing your website to your Facebook page. Find out how to start here.

We hope you these tips can help to enhance your website and lead to better quality leads, and we would like to thank R&N for having such a wonderful website.

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This Wednesday we are getting down and dirty with Medina, a small family business in Medina, Ohio. First off we would like to congratulate them on their expansion, their first shop opening this fall. As you can see from their homepage photo, no job is too big for Medina’s and maybe that is the reason for their ongoing success.

The site owners do a great job of using font types and sizes to highlight important content while creating a visual sequence for their visitors. We also love seeing such a strong ‘Call-To-Action’ message on the homepage, great job in engaging your visitors.

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