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In this digital age, we have become accustomed to a fast-paced society. We always are thinking about how to better build our websites, how to make everything mobile-ready, and how to better target our audiences. But sometimes, it is nice to take a moment and reflect on the way things were; and keep tabs on the trends to prepare for in the future.

The Delhi-based food app, Zomato, has done just that with their recent series of illustrations depicting ‘For the times they are a-changin.’  While some pictures display how terminology has changed with a bird tweet now referring to a Twitter tweet, others show how behavior has also changed when you can’t sit down for dinner without uploading your dinner’s photo to Instagram.

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In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral.

And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count.

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New LinkedIn profile example

Have you ever taken a moment to think about how similar social media is to high school movie? No really, stay with me here. There is a central cast of five or six archetypal characters, and then all the satellite people whose names you know but you really don’t spend much time thinking about.

If Facebook is the popular quarterback, and Twitter is the super cool geek, and Pinterest is the artsy girl with paint on her overalls, then LinkedIn has always kind of seemed like the editor of the newspaper. Someone who is well-liked and respected, but lacks the style and star-power of the rest of the crew. Well, like any good high school movie, this social media story contains an exciting makeover that will (hopefully) result in a dramatic turn in LinkedIn’s popularity.

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Vine Website Screenshot

Unless you’ve been in some sort of social media deprivation tank, you have probably seen a Vine, or at least know what it is. While Vine, which came on the scene in early 2013, has enjoyed quite a bit of success with both personal users and brands, it has yet to become as ubiquitous a marketing tool as the company that owns it (Twitter).

Vine is newer than Twitter, sure. But another reason for the slow adoption, specifically among smaller businesses, is the tech intimidation factor. It’s easy enough to download the Twitter app, write a message with a link or a hashtag in fewer than 140 characters, and hit send. But with Vine, busy entrepreneurs might be stymied by the idea that they have to plan a video, figure out how to shoot it, figure out how to share it, etc. But we’re here to tell you that not only is Vine not that hard, it can be incredibly worthwhile.

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Screenshot from Amazon Cart Video

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

1. PayPal Exec Resigns In a Blaze of Twitter Glory
Remember how mom always used to say that nothing good happens after midnight? PayPal’s now-former Director of Global Strategy apparently did not get that maternal memo. In a series of progressively less coherent tweets over the weekend, Rakesh Agrawal let his true feelings about his employer and colleagues show. At one point specifically disparaging Christina Smedley, PayPal’s VP of Global Communications.

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McDonalds Tweets Back at Taco Bell

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

The Best Offense Is A Good Defense: McDonald’s vs. Taco Bell
When Taco Bell launched its breakfast menu on March 27th, it fired the first shot in the Fast Food Breakfast War against the industry leader, McDonald’s. After watching the launch commercial in which Taco Bell showed dozens of real men named Ronald McDonald chowing down on Waffle Tacos, the world waited with baited breath to see how McDonald’s would respond. For a brand whose mascot is a clown, I found the two-pronged response to be nicely understated. First, McDonald’s announced that for the next 2 weeks they will be giving away their much-praised McCafe coffee free during breakfast hours. This costs the company almost nothing, but provides an incentive for diners to choose their brand while all the hype around Taco Bell fades to the background.  They also shared a classy but pointed tweet that patronizes Taco Bell to just the right extent:

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firsttweet


The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

1. Find your first tweet (or someone else’s).
Last week in celebration of it’s 8th birthday, Twitter released a fun tool to locate the very first tweet sent out from your Twitter account. You can use it to see what you said when you first began your Twitter journey, or to see the auspicious (or inauspicious) beginnings of a famous tweeter. Once you find your first tweet, you can join the conversation by tweeting it out along with the hashtag, #FirstTweet. Read more on Twitter >>

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Web and Social Domain Names

There is an old adage that “the early bird gets the worm.” Back in the 1990s, “domain squatting” was all the rage, where people not even involved with a brand would register the brand’s domain name–like the reporter who registered mcdonalds.com! Now the battle for domain names has moved over to Twitter and Facebook.

A perfect example of this came last month when a major movie rental service announced it was rebranding and changing its name. The whole campaign hit a bump in the road when they realized someone else had the Twitter handle they wanted, and that person’s tweets would have seriously hurt the brand…let’s just say they weren’t tweeting about movies!

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Have you ever wished that more people would read  an amazing blog post you wrote? Or maybe you took a hilarious picture of your cat that the world needs to see? Well, worry no more because with the help of Webs’ social buttons your cat could have his own fan-made auto-tuned remix in no time.

Just What are Social Buttons?

Social buttons are links that you can place on your website (usually after some content) that let your visitors share that content with their friends with the click of a button. Here at Webs, we are introducing two new social buttons, Twitter and Google, as well as a revamped Facebook button. Using these social buttons can help increase website traffic and increase your SEO ranking.

The Facebook “Like” Button

As you all know, the “Like” button on Facebook is a way for people to show their appreciation for a friend’s status update or picture. Now, though, you can have this button placed anywhere on the web so that Facebookers can share content to Facebook from anywhere! When a site visitor presses this button, a message will be displayed on their Facebook profile as well as on their friends’ walls, giving your link tons of visibility.

Business owners in all industries are being relentlessly pressured to “get on Twitter.” Everyone from management gurus to tech advocates discuss Twitter as if it were the “missing link” to success, without which you cannot possibly prosper in the 21st century business world. Yet like most business trends and fads, just tweeting for tweeting’s sake is not the real game-changer. Plenty of businesses have Twitter accounts without a single extra sale or lead to show for it.

What really matters is what, how and when you Tweet. A business-minded overview of Twitter and its potential is offered below:

Why (Some) Businesses Should Tweet

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First, let’s clear up a common misconception about Twitter’s value to a business. It’s not about randomly Tweeting whatever comes to mind and hoping that somehow boosts sales. It’s about relationship-building. Unless you sell extremely cheap commodity items (like $2 light bulbs that people can only find in dollar stores), it is likely that consumers are interested in your business, its activities and what it is all about. Even prospects who may not be ready to buy anything yet can sometimes be enticed to follow your company’s Twitter feed and stay in the loop on its current promotions.

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