social_media_scheduling

Small business owners are always trying to strike the right balance between the time they spend marketing their products and services, and the time they spend actually running their business. Because of this ongoing struggle, they are often hesitant to jump into social media, having heard that maintaining a social presence on multiple networks can be pretty time consuming.

As with all things, social media management is what you make of it. And having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies. One of the first steps toward making social media less intimidating is to know when, and how often you actually need to post to engage your audience. For the purpose of this article, we look at Facebook and Twitter, since we find they’re most popular with people starting out.

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Excerpt from Twitter infographic

Hard to believe, but tomorrow (September 23) is the first day of fall here in the northern hemisphere. And with that comes exciting changes to things like leaves, wardrobes, and marketing strategies. Yes, that’s right, it’s officially time to start talking about holiday marketing! Specifically, how your strategy should evolve to include Twitter (if it doesn’t already).

Last year around this time, Twitter commissioned a study to determine how the network influenced people’s purchasing behavior around the holidays. You may find the results in the infographic below surprising. Here are a few items that stood out to us:

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Our discussion of time management for small business owners wouldn’t be complete without addressing the huge time sink that is social media marketing. Because part of being a good Facebook and Twitter administrator is sharing great content with your followers on a regular basis, this part of your marketing program can take up a lot of time.

The good news is, our friends at Pagemodo have created a tool that can reduce the amount of time you spend search for and posting engaging content dramatically. It’s called Pagemodo Posts, and it’s available to all Pagemodo users. It can be used to find, post, and schedule content from around the web to your Facebook and Twitter accounts from the Pagemodo dashboard, or through their new +Post bookmarklet. Here is an excerpt from the announcement of Posts on Pagemodo’s blog last month:
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As part of our series on small business time management and efficiency, today we’re doing a roundup of keyboard shortcuts for popular social media sites! While some people prefer to point and click, many argue that it’s much faster and more efficient to use keystokes whenever possible. Try out the shortcuts below and let us know if you feel like they save you time!

Facebook Keyboard Shortcuts

Alt+?:     Search
Alt+m:   Compose a new message
Alt+1:    Home page
Alt+2:    Your profile page
Alt+3:    Friend requests
Alt+4:    Your messages
Alt+5:    Notifications
Alt+6:    Account page
Alt+7:    Privacy
Alt+8:    Facebook’s Facebook page
Alt+9:    Facebook Terms/Agreement
Alt+0:    Facebook help center

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Here in week two of our series on helpful tools for small business owners, we’re going to talk about a new tool from our friends at Pagemodo that is really two tools in one. Pagemodo Posts is an exciting tool for social media content posting, but it’s really also a time management tool.

Any small business owner who has genuinely managed a social media presence (as opposed to the ‘set it and forget it’ approach of creating a profile and never interacting with it) knows how time consuming it can be to search the internet for engaging and relevant content to share with their followers. Not only finding it, but also remembering to log in periodically throughout the day to post multiple times (2-3 posts per day is recommended for best engagement).

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