With new marketing channels popping up daily and more and more studies singing the praises of “new media” marketing, it’s easy to let your traditional marketing efforts fall by the wayside. But just as relying solely on the tried and true is a dangerous strategy, so is putting all your eggs in the new media basket.

The infographic below sheds some light on how marketers and business owners are trying to find the balance in today’s market based on a recent study by Pointroll and Kenton Research.



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