Google's Iam.Soy website header

You might remember back in January this year we talked about the release of hundreds of new generic top-level domains. These included specific brand names like .NIKE, .APPLE, and .AMEX, as well as more generic terms like .GURU, .COMPANY, and .SHOP. While small business owners and individuals were excited about this at the time, it’s been awhile since there was any news on the gTLD front – until yesterday.

If you follow Google’s business blog, or spent any time on Twitter yesterday, you no doubt heard about the launch of Google’s first new top-level domain in the United States: .SOY

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As you may have heard, the day has finally come for the release of new Generic Top-Level Domains, or gTLDs, on the Internet. Though many are available today, more will be part of a measured rollout over time. According to ICANN, this expansion will take available gTLDs – like .com, .biz, and .org, from 22 to 1400. At the end of this post, you’ll find a great infographic from Webmechanix that gives the details, important numbers, and a partial list of the new TLDs that have been (and will be) released by category.

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