Now that we’ve established how to format our text in a way that pleases the reader, we can move on to planning and implementing color styles. Color can be either a powerful tool or a crippling weakness. The important thing to remember is that having a hammer does not make everything into a nail.
The example above seems to be very simple in terms of color, using 3-4 colors at most. The color palette consists mostly of different shades of brown, and the entire page follows that trend. By not throwing a plethora of different colors onto the page we can keep the readers focused on what we want them to see as they follow the natural flow of the page. Empty space also plays a larger role in defining areas of importance (such as the navigation menu).