Business owners in all industries are being relentlessly pressured to “get on Twitter.” Everyone from management gurus to tech advocates discuss Twitter as if it were the “missing link” to success, without which you cannot possibly prosper in the 21st century business world. Yet like most business trends and fads, just tweeting for tweeting’s sake is not the real game-changer. Plenty of businesses have Twitter accounts without a single extra sale or lead to show for it.

What really matters is what, how and when you Tweet. A business-minded overview of Twitter and its potential is offered below:

Why (Some) Businesses Should Tweet

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First, let’s clear up a common misconception about Twitter’s value to a business. It’s not about randomly Tweeting whatever comes to mind and hoping that somehow boosts sales. It’s about relationship-building. Unless you sell extremely cheap commodity items (like $2 light bulbs that people can only find in dollar stores), it is likely that consumers are interested in your business, its activities and what it is all about. Even prospects who may not be ready to buy anything yet can sometimes be enticed to follow your company’s Twitter feed and stay in the loop on its current promotions.

It’s that time of year: the time to enjoy hot cocoa by the fire, build a snowman with the kids…and square away the loose ends of your business. Doesn’t that sound fun? Well, if you define “fun” as being prepared for 2011 then, yes, it will be fun.

Here are four end-of-year tasks that will help you start 2011 off right:

1. Revisit that classic holiday tale: your 2010 financial documents.


Let the ghost of business past guide you through a review of your 2010 cash flow statement, income statement, and balance sheet. If you don’t have the time to prepare these documents, consider hiring someone to prepare them for you. Here are the lessons you’ll learn…
A) …from your cash flow statement: whether your business’s net cash flow went up or down, and where the money went
B).…from  your income statement: get a snapshot of the year with this simple formula: Revenue minus Expenses = Profit (or Loss)
C)…from your balance sheet: a summary of your business’s assets, liabilities, and equity.

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Black Friday and Cyber Monday are over and you still haven’t found the perfect gift? Well that’s okay, because we have your back this holiday season with our Example Site Wednesdays!

This week we have a site that can help you find a gift for that classy, sophisticated friend of yours. The Final Touch Store is chock full of cute and elegant gifts that you should check out!

We love the simplicity of the site design and site navigation. Everything about this site is refreshingly simple which makes browsing the site so much simpler. This site has all of the essentials of a great web store.

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Cyber Monday is one of the biggest online shopping days of the year, and it officially marks the beginning of the holiday shopping season.

In 2009, comScore found that people spent $887 Million on Cyber Monday, and the spending trend is expected to keep growing year over year.

So, is your website ready to capture some of the Cyber Monday Spending Frenzy?

3 Tips to help you get ready for Cyber Monday:

1. Ensure prospective shoppers can find you. Your business can’t be successful if online shoppers can’t find you and the products that you offer. It’s never too early to start working on making sure your website can be found. There are several things you can do to help your site gain visibility:

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Did you know that there are spiders crawling the Internet? Web spiders, also known as ants, bots, and web crawlers, browse Internet sites in an orderly way. As they crawl, they notice things like words and links, and build up a gigantic table of contents for the Internet.

Search engines employ web spiders to find out what’s out there. Web spiders will have an easier time finding your site–and telling Google®, Yahoo!®, Bing®, and other search engines that your site exists–if your site contains relevant, well-regarded links.  Incorporating a lot of high-quality links helps web spiders find and identify your site, and therefore helps your site achieve higher rankings in search-engine resolts.

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Welcome to another addition of Example Site Wednesday, where we select a great site made by Webs users and dissect it to find out just what makes the website so great.

October is a national Breast cancer awareness month, here in United States, and in the spirit of bringing awareness to this disease we would like to showcase a great site that combines playing pool and a great cause. ‘Cues For A Cureâ„¢’ is committed to the fight against cancer and gives a portion of every purchase from their site towards helping to fund cancer research.

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Our favorite day of the week is here again, and we are ready to deliver the goods. This week our example site, ‘Style-Kicks’, brings out the shoe-a-holic in guys. ‘Style-Kicks’ is a great example of a simple site that just does things right.

Right off the bat, ‘Style-Kicks’ has a simple home page that catches the eye and tells visitors what they are about. Combine that with the simple navigation bar and this site is just begging to be browsed. Other important features that Style-Kicks use include:

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Did you know that Google provides great how-to articles to help small business owners and website owners figure out the tough landscape of online marketing?

Today, I would like to share with you a link to a downloadable starter guide to Search Engine Optimization. The guide uses simple to understand language that is perfect for beginners.

What is SEO?

SEO, or sometimes referred to by its full name of Search Engine Optimization, is a process that determines how your website link shows up in search engines like Google®  & Yahoo!® when people search for keywords relevant to the topic your site covers.  Following even the most basic SEO guidelines can drastically increase the number of people who visit your site.

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Our favorite day of the week is here and that means that it is time for another Example Site Wednesday. This week, Ellie Inspired has caught our attention with their simple and cute website design. ‘Ellie Inspired’ features patterns and tutorials for do-it-yourself dresses. The site creator lovingly describes them as “love clothes” for your special blessing.

Ellie Inspired does a great job of utilizing Webs features including:

Forums to provide a discussion area for members.

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Developing a website should be a great experience: you get to bring your business or passion to life. To give your site’s visitors the best possible experience, avoid these five common mistakes:

Stale Content.

You know how sometimes you get a whiff of staleness from something in the refrigerator, like from a gallon of milk? Afterward, will you eagerly return to that milk? Probably not. The same principal applies to your website: once people sense that your content isn’t changing, they’ll probably stop coming back.

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