Customer experience (CX) has become a hot topic over the past few years and with good reason. Superior customer service is no longer a primary requirement for attracting and retaining customers. The customer’s experience must be stellar, memorable, and positive in order to provide the traction previously supplied by white glove customer service. How the customer is left feeling dictates their impression of a brand and impacts whether or not they will return to the business. “When people make purchases today, they want that purchase to make them feel a certain way,” says Daniel Newman, President of Broadsuite.
Just like April showers bring May flowers, April 15 brings Tax Day. Even though we know it’s coming, somehow the tax deadline tends to sneak up on us. As a small business owner, you have an incredible responsibility for filing correctly and in a timely way to save both time and money. It takes time to properly organize and file taxes, and the 2014 Small Business Taxation Survey found that 40% of small business owners spend 80 hours preparing for their income taxes. Whether you DIY or employ an accountant, we want to take the heartache out of tax preparation and save you precious hours and resources.
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Research has shown that the average visitor spends 8 seconds on a site before deciding whether or not to leave. What does this mean for you? This means you only have 8 seconds to impress and inform a potential customer before they ditch your site for good. A good first impression is vital to your business’ site, and you only have one chance, and eight seconds, to make it.
With this being said, you may be wondering what should or should not appear on your website’s homepage. Below we have outlined what to include and how to include it.
Content is the highlight of a blog. It’s the reason why people visit your site and why they keep coming back. Therefore it’s important to have consistency in both the quality of your content and the frequency in which you post. Here are a few tips for creating attractive content:
- Create value with your content. This is just another fancy way of saying, “Make sure your content is interesting!” All of your posts should give readers a reason for reading; whether you are informing the audience, showing them your opinion on a topic, or just being entertaining, all of your content should give your readers something back. *Remember to keep all content relevant to your main site topic as well!
- Make sure you post frequently! It’s important that you update your blog on regular basis to give site visitors reason to come back to your site. If you only update your blog once a month, or even twice a month, a visitor can get tired of waiting for your next post or even forget about your blog before you get a chance to seal them in as a regular site visitor. There is not magic number when it comes to how often you should post new content, since it depends on the audience of your site and the topic you choose to write about. Aim to update your blog at least once or twice a week. That said, remember that quality is more important than quantity, and so taking a couple of days off between posts can help you write a better post in the long run.
- Make sure your content is readable. Writing a blog is much different than writing a book or paper. Online readers have shorter attention spans and more specific wants. First things first: make sure your blog is readable. Don’t pick colors for fonts that will strain the visitor’s eyes or else they won’t bother at all. Next, make sure that your writing is easy to read. This means short paragraphs, using lists or bullet points, bolding or underlining important text, and keeping enough white space in between lines and words. Avoid typing up huge walls of text! Include images where appropriate to give readers something to look at.
Don’t be discouraged when you work hard on a post and no one pays attention to it. Growing a blog takes time, and although no one may appreciate it now, once you grow bigger people will look through your older posts and will see your hard work!
Thinking about beginning a blog, but don’t know where to start? Or do you already have a blog that isn’t doing as well as you wish it was?
There is an endless wealth of information on the internet about how to build a successful blog, but it’s a tedious job going through it all and figuring out where to start, which tips apply to you, and whether or not the “tricks” will actually work.
Don’t worry, though, because Webs is here to help! You can add a blog app to your Webs site with a single click (choose “Blog” in the App Store). A blog’s role on your website is to be the place where you share your thoughts, news, and updates.
Now that we’ve discussed the 6 essential characteristics of a good business website, let’s take a look at some essential pages that every business site needs:
- A home page is a crucial part of any site, yet many times website builders don’t spend enough time on the home page. A home page should show off everything that your business is about. Because this is the page that almost all visitors will visit first, you need it to make a big impression. It’s important to remember that you don’t get a second chance to make a first impression. The home page is the hub of your website; make sure that you link back to your home page on other pages so that visitors don’t get lost browsing your site.
- Contact page is another must-have page on a website. You want your visitors and potential customers to have an easy way to contact you with any questions. Make sure you list all the different ways of contacting you, whether it be email, phone, address, Twitter, or Facebook. The more platforms you offer to visitors, the more options they have to contact you. If you need help managing all of the contacts you amass, try out our ContactMe app! Not sure if you should Tweet for business? Learn more about how you can profit from Twitter.
- About us is another important page to have. All customers are concerned with the identity of a business and an About Us page is a great place to put an overview of your business’ history, policies, and philosophies. What visitors see on this page gives a lot of insight into your company and can provide a great way to build credibility.
Now, depending on the purpose of your site, and your specific situation, there are several other pages you should consider adding. Here are some examples of pages that almost every business site needs:
It’s no secret that in order to keep your business current and relevant in today’s world, you are going to need a website. What most people don’t understand, however, is that having a website just to have one is a waste of a useful tool that can drive sales, raise awareness, and build relationships with your visitors.
All too often we see business sites that just seem to lie there as a passive placeholder. If your business website does not benefit your business, or you are not seeing the results you were hoping for, it’s time to rethink your website and rebuild. This may seem like a daunting task, but don’t worry, we will be here along the way and we have broken down the steps for you so that you can do this all by yourself!
Small businesses have great products and services, but they don’t always have the volume of customers they deserve. One effective and affordable option for getting new customers is to advertise on Facebook, which currently has over 500 million users.
What Are Facebook Ads?
Facebook Ads are the small, square, image-based and text-based ads that show up on the side of Facebook pages to advertise businesses to people using Facebook. Unlike a TV ad, which anyone can see, Facebook ads are highly targeted.
Business owners in all industries are being relentlessly pressured to “get on Twitter.” Everyone from management gurus to tech advocates discuss Twitter as if it were the “missing link” to success, without which you cannot possibly prosper in the 21st century business world. Yet like most business trends and fads, just tweeting for tweeting’s sake is not the real game-changer. Plenty of businesses have Twitter accounts without a single extra sale or lead to show for it.
What really matters is what, how and when you Tweet. A business-minded overview of Twitter and its potential is offered below:
Why (Some) Businesses Should Tweet
First, let’s clear up a common misconception about Twitter’s value to a business. It’s not about randomly Tweeting whatever comes to mind and hoping that somehow boosts sales. It’s about relationship-building. Unless you sell extremely cheap commodity items (like $2 light bulbs that people can only find in dollar stores), it is likely that consumers are interested in your business, its activities and what it is all about. Even prospects who may not be ready to buy anything yet can sometimes be enticed to follow your company’s Twitter feed and stay in the loop on its current promotions.
It’s that time of year: the time to enjoy hot cocoa by the fire, build a snowman with the kids…and square away the loose ends of your business. Doesn’t that sound fun? Well, if you define “fun” as being prepared for 2011 then, yes, it will be fun.
Here are four end-of-year tasks that will help you start 2011 off right:
1. Revisit that classic holiday tale: your 2010 financial documents.
Let the ghost of business past guide you through a review of your 2010 cash flow statement, income statement, and balance sheet. If you don’t have the time to prepare these documents, consider hiring someone to prepare them for you. Here are the lessons you’ll learn…
A) …from your cash flow statement: whether your business’s net cash flow went up or down, and where the money went
B).…from your income statement: get a snapshot of the year with this simple formula: Revenue minus Expenses = Profit (or Loss)
C)…from your balance sheet: a summary of your business’s assets, liabilities, and equity.