Customer experience (CX) has become a hot topic over the past few years and with good reason. Superior customer service is no longer a primary requirement for attracting and retaining customers. The customer’s experience must be stellar, memorable, and positive in order to provide the traction previously supplied by white glove customer service. How the customer […]

Research has shown that the average visitor spends 8 seconds on a site before deciding whether or not to leave. What does this mean for you? This means you only have 8 seconds to impress and inform a potential customer before they ditch your site for good. A good first impression is vital to your […]

Content is the highlight of a blog. It’s the reason why people visit your site and why they keep coming back. Therefore it’s important to have consistency in both the quality of your content and the frequency in which you post. Here are a few tips for creating attractive content: Create value with your content. […]

Thinking about beginning a blog, but don’t know where to start? Or do you already have a blog that isn’t doing as well as you wish it was? There is an endless wealth of information on the internet about how to build a successful blog, but it’s a tedious job going through it all and […]

Now that we’ve discussed the 6 essential characteristics of a good business website, let’s take a look at some essential pages that every business site needs: A home page is a crucial part of any site, yet many times website builders don’t spend enough time on the home page. A home page should show off […]

Small businesses have great products and services, but they don’t always have the volume of customers they deserve. One effective and affordable option for getting new customers is to advertise on Facebook, which currently has over 500 million users. What Are Facebook Ads? Facebook Ads are the small, square, image-based and text-based ads that show […]

Business owners in all industries are being relentlessly pressured to “get on Twitter.” Everyone from management gurus to tech advocates discuss Twitter as if it were the “missing link” to success, without which you cannot possibly prosper in the 21st century business world. Yet like most business trends and fads, just tweeting for tweeting’s sake […]

It’s that time of year: the time to enjoy hot cocoa by the fire, build a snowman with the kids…and square away the loose ends of your business. Doesn’t that sound fun? Well, if you define “fun” as being prepared for 2011 then, yes, it will be fun. Here are four end-of-year tasks that will […]

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