website_trust_tips


Assuming you have a valuable proposition, there’s only one thing that can stop your users from converting: trust. If a user trusts your brand, they’ll gladly partake in an exchange with you. However, building that trust is no easy feat—it takes consistently good service across multiple recurring transactions and exchanges, sometimes spanning months or years, before a user intrinsically trusts your brand.

The Time Problem

This doesn’t do you much good considering most users entering your website will form a lasting first impression of your brand based on their first eight seconds of activity. Provided you get lucky enough to win a first-timer’s business, you can build trust with your level of service, but how can you build trust from the very first interaction, with no prior user knowledge of your brand or product?

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afrobeat_example_website

Today’s Webs user example site is sure to brighten up your day. The Australia-based Afrobeat African Drumming Company provides truly original teambuilding and wellness programs, as well as other forms of interactive entertainment. And they offer it all on a colorful, well organized website that is chock-full of social proof and customer-centric content.

There’s a lot to explore on Afrobeat’s website—they offer lots of detailed information about what they do; complete with beautiful imagery that really gives visitors a sense of the company. What really stands out to us about this website, however, is the focus on the customer and their needs.

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user-generated-content

Does an inexpensive, highly effective marketing tactic that requires minimal time investment sound too good to be true? Well it’s not – and it’s called user generated content (UGC). The best part? Other people do most of the work for you.

Okay, that last bit might have been a bit hyperbolic. While it’s true that a UGC campaign does center on content provided by outsiders, the best campaigns do require some time investment from the marketer running them. There is planning the campaign, and then effectively leveraging the materials that are generated by it, but everything in between is up to brand advocates – your current and potential customers.

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influencers

 

Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers.

Once you’ve built a strong foundation of followers on Facebook and Twitter, it’s time to take a look at who these people are:

  • Do they match your typical customer profile (Gender, Age, and Location)?
  • Or, do these social media followers look much different?

Wouldn’t it be great to know which of these followers are the most valuable or has the most influence over other prospect customers just like them?  Thanks to simple-to-use tools from Social Rank and Klout, you can!

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There are lots of ways to promote your business and many vehicles with which to get your marketing message across to potential customers. But sometimes the very best way to deliver your message effectively is to hold up a mirror to your potential customers and show them that people just like them have found what they were looking for with your products or services.

Today’s Webs example site does just that. By showcasing the successes of their past clients, brothers Tyler and Travis Blessing of T-N-T Fitness do a great job of letting their product speak for itself. The ‘before and after’ technique of marketing is a very effective one because it speaks to people who are searching for something as the person they are right now. Some marketers choose to show shoppers the ideal of ‘what could be’ thinking that people will be inspired to by their products based on the results alone. But many times people are doubtful that a product or service will work for them as well as it did for the person in the picture. Showing them a ‘before’ allows them to see themselves as your customer.

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It’s Wednesday afternoon, which means it’s time to look at another great example site built by a Webs user!

This week we’re looking at Neville Hopwood Photography. There are lots of great things about Neville’s site; from big, beautiful images to clean navigation and layout. What we want to focus on today is his use of logos on the About page.

There are a few good ways to toot your own horn on your website and lend a little more credibility to your services. You can showcase actual customer testimonials, you can supply a list of all your satisfied customers, and — perhaps most visually impactful — you can show the logos of all the big names who’ve hired you in the past.

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In a lot of small business marketing articles, you’ll be advised to decide which is more important to you: quality or quantity. And while that can be good advice in some situations, your online review presence is not among them.

Of course you need quality, 5-star reviews – that’s a given. But be aware that the value of those reviews is largely determined by the number of reviewers. A study from Search Engine Land revealed that while people tend to read only 2-3 of your available reviews, the credibility of your star rating is greatly increased when it’s echoed by more reviewers.

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It’s the middle of the week and you know that means, EXAMPLE SITE Wednesday!

This week we will be showcasing R&N Electric, Inc., a family-owned and operated contracting company serving clients in Sparks, Nevada.

In addition to having an easy to navigate website with clean layout that takes advantage of correctly utilized typography, R&N also execute the following two key points well:

  1. Solid Testimonials Page – Potential customers want to see if you run a reputable business/organization. Thus, make good use of your glowing reviews and show your potential clients that you are indeed honest, reliable and an expert in your field. When organizing testimonials put your best foot forward and use testimonials that can help to simplify the buying process for potential clients. Make sure that you do not outwardly ask for testimonials, it is better to ask for feedback from your customers which can lead to more genuine responses.
  2. Synced Social MediaPresence – Online world is expanding rapidly. Today in addition to having an updated website it is important to keep an active social presence. Make sure to link your social media accounts with your small business website. R&N Electric, for example, put a link to their Facebook page in the navigation menu. Don’t forget, you can even embed your website on Facebook! With Pagemodo you can gain fresh website exposure to an audience that have yet to see your website by easily publishing your website to your Facebook page. Find out how to start here.

We hope you these tips can help to enhance your website and lead to better quality leads, and we would like to thank R&N for having such a wonderful website.

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Congrats, it’s Wednesday, which means you’ve made it half way through the week. Take a breather by looking at the example site that we’ve chosen for today. Innate Family Chiropractic is run by two doctors, whose mission is to provide chiropractic care to families while promoting an awareness of personal health. Their website is clean and simple, yet welcoming and informative. Take a look for yourself:

Pasadena, CA

Innate Family Chiropractic has created a great website for attracting and retaining visitors. The website’s design is minimalistic, but makes great use of Webs features such as:

If you forgot to get your mom something special this past Mother’s Day, it’s okay, we’ve been there before too. She probably still loves you, but just to make sure; it wouldn’t hurt to send her something nice. That is where our example site of the week comes into play. Seagrass Boutique is a website that sells beautifully handcrafted jewelry. The website is pretty awesome as well, take a look for yourself:

We love that this site has a simple, yet elegant design. Even the pictures give off the same classy feel that the rest of the site does. This site is also chock-full of awesome Webs features like:

STYLE SWITCHER

Layout Style

Header Style

Accent Color