Now that you’ve decided to start your own business, explored your financing options, and come up with a name, it’s time to think about your brand.

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Fear not. While branding is a crucial part of your future success, it can also be broken down into completely manageable parts.

When you were coming up with your name, you likely already put a lot of thought into your branding without really meaning to. A great second step is to come up with a tagline or slogan. Even if it doesn’t end up being integral to your logotype or your small business website, it will help you distill down your thoughts about what you want your business to be when it grows up.


We are all familiar with taglines, especially the most notable and iconic ones. 7-Up is “the uncola”. Nike wants you to “just do it” Chevy trucks are “like a rock.” General Electric says “we bring good things to life.” Taco Bell wants us to “think outside the bun.” Just because you own a small business website and not a large corporation, does not mean that you cannot benefit from the use of a tagline.

A tagline can give the name of your small business website an extra meaning and possibly pique the interest of potential customers. Coming up with the ideal tagline takes creativity, brain power and patience. You don’t want to rush out and use the first thing that pops into your head. The use of a tagline that isn’t well thought out could backfire and become a turn off for customers.



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