After reading The Definitive Guide to Social Marketing from Marketo, one quote really stuck out to us:

“And I think the one mistake that most companies make, even mature companies in the social media marketing world right now, the one mistake they make is they don’t plan to measure.”

–   Jason Falls, CEO of Social Media Explorer

So we decided we wouldn’t leave you, our Webs readers, in the lurch. We know social media is a tricky channel. And while email has click-through rates and delivery metrics, many aren’t sure where to start in measuring a platform that depends mostly on brand awareness and “word-of-mouth.”


It’s been a year of innovation here at Webs. Thanks to our intrepid engineers, we’ve been able to bring some really exciting new products to our users to help them make the most of their sites and build their businesses. In case you missed any of the updates along the way, we’re counting them down today!

February 2013: User Interface Redesign
The day we launched a redesign of the Webs interface for users was really exciting for everyone here. Our research and development teams spent a lot of time listening to users and figuring out ways to improve their experience. With this redesign came a new look and feel, and a dashboard checklist to help users make sure they were getting the most out of Webs’ tools.


Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts.

Quantitative research looks at the behaviors of an entire selected population at once. In this case, that population will be ‘people who visit my website’.



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