Uber.com Screenshot

In this day and age, it is difficult to sustain a brand identity from inception. It takes transparency, dedication, and a bit of luck to have stumbled upon a concept that just works. Uber happens to be one of these brands that has triumphed; securing successful branding across 200 cities and 45 countries.

Let’s take a deep dive into how it was done.

What is Uber?
Uber is a smartphone application which hails taxis and private drivers on-demand from the company’s myriad of hired drivers. The concept is to emphasize convenience and solve transportation issues for largely populated cities.

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accelerate1

Today’s post comes from resident startup enthusiast and Webs’ Lead Analyst, Alex Mitchell.

One of the hottest new trends for small businesses/startups is the use of Incubating or Accelerating organizations to supercharge growth by attracting significant media attention, connecting with experienced advisors, and obtaining funding from investors.

In the past, we’ve talked on the blog about important networks you can use to promote your small business from both an Offline and Online perspective. Before we dive in here, it may be worth giving those posts a quick read to understand how Incubators and Accelerators can fit into your overall networking strategy.

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