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Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs.

If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community.

I received so much great information from the session that I decided to share a brief summary of the webinar with you all so you can take some tips back to your own content marketing strategies! READ MORE

Social Media Hanging Icons

In the last week there have been a lot of new releases in the social media world. And while normally we leave these updates in the hands of our Pagemodo blog, we thought it was important to share this news with you to stay on top of your content marketing strategy.

Many of these releases revolve around better targeting your audience and assisting in calculating your social media ROI. Both of which can service your marketing efforts as we continue towards 2015.

Here is what’s new: READ MORE

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After reading The Definitive Guide to Social Marketing from Marketo, one quote really stuck out to us:

“And I think the one mistake that most companies make, even mature companies in the social media marketing world right now, the one mistake they make is they don’t plan to measure.”

–   Jason Falls, CEO of Social Media Explorer

So we decided we wouldn’t leave you, our Webs readers, in the lurch. We know social media is a tricky channel. And while email has click-through rates and delivery metrics, many aren’t sure where to start in measuring a platform that depends mostly on brand awareness and “word-of-mouth.” READ MORE

LinkedIn tips

We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding planner. In these cases, the first step might be to make the most of something you should already have: your personal LinkedIn Profile. READ MORE

Google plus 3rd birthday banner

Since its inception in 2011, there has been a lot of chatter surrounding the sustainability of the Google+ platform; especially in the shadow of the older social network, Facebook. While there have been more critics than cheerleaders, we have always believed it is important to know a bit about every social platform, figure out if it is right for your business, and be a wizard on the ones you pursue.

Today we’re recognizing the 3rd birthday of Google+ (June 28, 2014) with a look back in time. So Happy Birthday, Google+, let’s compare then (2011) and now (2014) and see what you have given us over the last three years! READ MORE

New LinkedIn profile example

Have you ever taken a moment to think about how similar social media is to high school movie? No really, stay with me here. There is a central cast of five or six archetypal characters, and then all the satellite people whose names you know but you really don’t spend much time thinking about.

If Facebook is the popular quarterback, and Twitter is the super cool geek, and Pinterest is the artsy girl with paint on her overalls, then LinkedIn has always kind of seemed like the editor of the newspaper. Someone who is well-liked and respected, but lacks the style and star-power of the rest of the crew. Well, like any good high school movie, this social media story contains an exciting makeover that will (hopefully) result in a dramatic turn in LinkedIn’s popularity. READ MORE

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The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Microsoft Warns of Internet Explorer Security Flaw
If you’re still using Internet Explorer as your primary browser, you might be vulnerable to hackers attempting to gain access to your PC. According to Mashable, Microsoft admitted that IE versions 6 and up are experiencing a security flaw right now that has yet to be solved. Your best bet for secure web browsing until the issue is fixed is to stop using Internet Explorer altogether. Chrome and Firefox are great alternatives. Mashable says that if you want to continue using IE, you can disable the Flash plug-in to stop the bug (also stopping any videos and games though), or activate Enhanced Protected Mode, which has been available since IE10. READ MORE

Webs new Twitter layout

If you’re anything like me, you find change irresistible. To quote the ‘one rule’ of the great and fictional Barney Stinson, “new is always better.” But not everyone feels this way, of course. For those who prefer the comfort of the familiar (or just don’t have the time), the constant changes to social media profiles can feel daunting. So today we’re going to break down the changes to the new Twitter layout released this week into manageable, bite-sized pieces. READ MORE

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Wouldn’t it be great if there was a tool that could help you get your social and traditional marketing done quickly, easily, and inexpensively? If you said ‘yes’ (which surely you did), then today is a happy day indeed.

Over on the Pagemodo blog this week, we announced the latest release of the Post Designer tool, which is jam-packed with new features that make creating and sharing pro-quality graphics even easier – and it’s free! In addition to great enhancements like a newly designed interface, new themes, vector shapes and text, and the capacity to save drafts, this latest version includes a feature that really speaks to small business owners and marketers. That is, the ability to download your designs for use in other media. READ MORE

contentbenefits1

Our series on content marketing continues today with a discussion about the benefits this marketing strategy can have for your small business. Now that you are familiar with what content marketing is, and some different types of content you can create, let’s talk about why you should be doing this in the first place.

1. Content is great for SEO
Search engine optimization trends come and go, but relevant, quality content never goes out of style. Each time Google updates its search algorithm (like the recent switch to Hummingbird), SEO experts pepper the Internet with articles about how to take advantage of the new system. And a lot of that is great advice, even if it can be impossible to keep up with. But one sure-fire strategy for improving your ranking without living on SEO blogs is to regularly publish quality content that people will find useful. READ MORE

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