Small business owners are always trying to strike the right balance between the time they spend marketing their products and services, and the time they spend actually running their business. Because of this ongoing struggle, they are often hesitant to jump into social media, having heard that maintaining a social presence on multiple networks can […]

Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs. If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community. I received so […]

We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding […]


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