We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding […]

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: Microsoft Warns of Internet Explorer Security Flaw If you’re still using […]

If you’re anything like me, you find change irresistible. To quote the ‘one rule’ of the great and fictional Barney Stinson, “new is always better.” But not everyone feels this way, of course. For those who prefer the comfort of the familiar (or just don’t have the time), the constant changes to social media profiles […]

Today’s article comes from Alex Mitchell, our Lead Analyst, who somehow became the marketing team’s leading expert on Snapchat.  Unless you’ve been ignoring mainstream media for the past 6 months or don’t have tweens living in your house, you probably have heard of Snapchat, the latest tech fad that has gained massive popularity in a […]

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