Search engine optimization (SEO) and social media go together in the digital world like smartphones and teenagers. You really can’t have one without the other, but a lot of people avoid SEO completely for their websites – not to mention their social media content – because they don’t know where to start.
SEO can certainly be confusing, and it’s changing constantly. However, knowing the basics of SEO and keeping up with trends is a good way to grow your business’ exposure. SEO is a means of boosting your web presence’s rankings in search engine results when people query ‘your’ keywords. Oftentimes the phrase “web presence” is used interchangeably with “website,” but that’s just because it’s most common. You can actually use SEO best practices, such as those detailed by Moz, anywhere you have control of content online. Here are just a few reasons why your social media presence should be part of your overall SEO strategy: