Social Media Hanging Icons

In the last week there have been a lot of new releases in the social media world. And while normally we leave these updates in the hands of our Pagemodo blog, we thought it was important to share this news with you to stay on top of your content marketing strategy.

Many of these releases revolve around better targeting your audience and assisting in calculating your social media ROI. Both of which can service your marketing efforts as we continue towards 2015.

Here is what’s new:


Screenshot of Snapchat video

We have talked before about whether or not your small business should care about Snapchat – what it is, how it could deepen your relationships with your customers, and how you can evaluate its effectiveness for your business.

There have been a few updates to the Snapchat app since its inception, including adding filters, font changes, and, most recently, Storytelling. But yesterday, Snapchat threw a curve-ball and finally brought the “chat” to Snapchat.

In an announcement on their blog, Snapchat expressed their sense that there was an important part missing from their app for conversation: “presence.” So how did they manage to bring in the missing puzzle piece?



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