Today’s article comes from Alex Mitchell, our Lead Analyst, who somehow became the marketing team’s leading expert on Snapchat.  Unless you’ve been ignoring mainstream media for the past 6 months or don’t have tweens living in your house, you probably have heard of Snapchat, the latest tech fad that has gained massive popularity in a […]

Today’s article is a guest post from social marketing writer Lori Davis. You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news. However, […]

Today’s post comes from Webs’ resident social expert, Social Media Manager Irina Kabigting. Social media channels have the power to make or break your brand. When creating your a social media strategy for your brand, it is important to take the time to figure out how your brand elements and attributes translate into the social world […]

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