What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform! That’s the idea, anyway. Since the late 2012, when LinkedIn introduced its publishing platform (which you might know as LinkedIn Influencers, LinkedIn Today, or Pulse), regular users like you and me have been […]

Today’s article comes from Alex Mitchell, our Lead Analyst, who somehow became the marketing team’s leading expert on Snapchat.  Unless you’ve been ignoring mainstream media for the past 6 months or don’t have tweens living in your house, you probably have heard of Snapchat, the latest tech fad that has gained massive popularity in a […]

Today’s article is a guest post from social marketing writer Lori Davis. You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news. However, […]

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