June 21 marked the first official day of summer and we couldn’t be more excited! The summer season brings warm weather, longer days, and well-deserved time off. For micro and small businesses, though, summer vacations can feel impossible. Small business owners feel conflicted about being away as it has real implications on the business. Yet on flip side, they’re working around the clock and need a vacation. On top of that, social never sleeps so allowing your social presence to dwindle while away isn’t an option.
I have to admit I have never been very good at writing Calls To Action. Some people seem to have this preternatural skill, getting customers to click effortlessly. For me, it was always a major struggle. One that held me back for a long time, keeping my content from ever reaching the potential I knew it could.
Thankfully I have gotten over that hurdle. What pushed things in the other direction was learning about click triggers, and how they can improve your CTAs almost instantly.
Congratulations! You’ve successfully set up social media accounts for your business and are gaining followers and increasing engagement daily. Your hard work is paying off, but do you feel like social media management is becoming a full-time job, on top of running your small business? With the numerous platforms available, all which have different functionalities and requirements – cue Twitter’s 140 character limit for tweets – it can be a cumbersome undertaking. You may find that you spend a shocking amount of time on this one piece of your business. If you’re nodding your head in agreement, then keep reading!
Over the years there have been plenty of examples illustrating tweets or status updates that should have been given a little more thought. Even if there is functionality in place to take a step back and remove tweets or other posts that were quickly identified as bad ideas, someone out there is always ready to take a screen capture of the evidence. If you’re in charge of posting for your company, it’s always a good idea to have a second set of eyes review any important posts prior to making them live.
Getting off the ground as a new small business is a challenge all its own. Sure, you’ve got great products and a solid business plan. You’ve got the passion and the drive to succeed. But marketing your small business is absolutely vital for sustained growth, and especially when you are just starting out. You simply can’t expect customers or clients to find you unless you’re getting your business in front of them.
Here are a few tips each new business should consider for getting that exposure:
Small business owners are always trying to strike the right balance between the time they spend marketing their products and services, and the time they spend actually running their business. Because of this ongoing struggle, they are often hesitant to jump into social media, having heard that maintaining a social presence on multiple networks can be pretty time consuming.
As with all things, social media management is what you make of it. And having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies. One of the first steps toward making social media less intimidating is to know when, and how often you actually need to post to engage your audience. For the purpose of this article, we look at Facebook and Twitter, since we find they’re most popular with people starting out.
When we talk about social media we are often talking about connecting with your consumers to bring a genuine voice and a face to your brand.
But, did you know that you can also use social to strengthen relationships among your employees?
According to EveryoneSocial, when you engage in a social employee advocacy program 20% of employees are more likely to stay at their companies, 15% are more likely to feel connected to co-workers beyond their core teams, 20% are more likely to feel inspired, and 27% are more likely to feel optimistic about their companies’ futures.
It’s because small businesses and entrepreneurs thrive in environments where they can establish long-lasting relationships with their community. These relationships prove their passion and persuade community members to recommend the business to in-laws, friends, or a new acquaintance who visit and want to experience “the local scene.”
This culture has expanded online as we’ve shifted into the digital age with sites like Yelp, Amazon, and TripAdvisor which have placed focus on the power of a positive review. And with the explosion of mobile, apps such as Foursquare/Swarm, where you can check-in to share your favorite places with friends and leave reviews, have done exceptionally well. Because let’s be honest, who is better to give a sincere review–the company or the consumer?
Mother’s Day is coming up on May 10th—have you planned your promotions yet? Even if you’re patting yourself on the back for remembering to order flowers for mom this year, if you haven’t planned a promotion for your business, your work is not yet done!
For big brands, turning the wheels quickly enough to get a marketing campaign off the ground in short order can be a challenge, but small business owners still have time pull it off. Here are 10 ways to engage with your audience and make the most of the Mother’s Day marketing opportunity!
If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.
While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas: