Pagemodo Facebook Ads Video Screenshot

With 40 billion active small business pages on Facebook and more than 2 million active advertisers, it is safe to say that to keep competitive in the social media space, you must join the growing pay-to-play market.

Over the years Facebook has given hints to small business Pages that it is time to participate by updating their algorithm, which declined potential organic reach, adding call-to-action buttons to the top of the Timeline, and supplying more types of ads like video and multiple-image ads. But it truly wasn’t until this year that it became evident that Facebook advertising is here to stay with reports that:


Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator. 

Three years ago, Instagram stepped out on the social scene and quickly became a mobile sensation of capturing, filtering, and sharing a world of food, pets,  and sunsets. And in just the past year, it has become a platform for brands to find new ways to engage with their customers in the introduction of video.

If you recall, Facebook saw the promise in Instagram last year, and according to TechCrunch, turned a “Budding Rival Into Its Standalone Photo App.”  With a big-wig brand like Facebook acquiring such an impressionable, young brand like Instagram, I was quick to think about the implications: “Oh great, here comes more marketers trying to send me ‘targeted’ messages in a place where I thought I was safe.”  (Just forget for a moment I am one of those pesky marketers…)



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