National Small Business Week Poster

The second biggest holiday in the Small Business world is coming up in just about a month, and it’s time to start planning how you can get involved. National Small Business Week takes place May 1st -7th here in the U.S., and this year’s theme is “Dream Big, Start Small.”

Created by the U.S. Small Business Administration (SBA) back in 1963, National Small Business Week provides:

“An opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and other from across the nation.” (SBA)

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Puzzle Pieces

Search engine optimization (SEO) and social media go together in the digital world like smartphones and teenagers. You really can’t have one without the other, but a lot of people avoid SEO completely for their websites – not to mention their social media content – because they don’t know where to start.

SEO can certainly be confusing, and it’s changing constantly. However, knowing the basics of SEO and keeping up with trends is a good way to grow your business’ exposure. SEO is a means of boosting your web presence’s rankings in search engine results when people query ‘your’ keywords. Oftentimes the phrase “web presence” is used interchangeably with “website,” but that’s just because it’s most common. You can actually use SEO best practices, such as those detailed by Moz, anywhere you have control of content online. Here are just a few reasons why your social media presence should be part of your overall SEO strategy:

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Graph

After reading The Definitive Guide to Social Marketing from Marketo, one quote really stuck out to us:

“And I think the one mistake that most companies make, even mature companies in the social media marketing world right now, the one mistake they make is they don’t plan to measure.”

–   Jason Falls, CEO of Social Media Explorer

So we decided we wouldn’t leave you, our Webs readers, in the lurch. We know social media is a tricky channel. And while email has click-through rates and delivery metrics, many aren’t sure where to start in measuring a platform that depends mostly on brand awareness and “word-of-mouth.”

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influencers

 

Over the past few weeks, we’ve talked on the Pagemodo blog about how to build a social media brand that matches your business and how to optimize your social media strategy to gain the most followers, shares, likes, and ultimately the most customers.

Once you’ve built a strong foundation of followers on Facebook and Twitter, it’s time to take a look at who these people are:

  • Do they match your typical customer profile (Gender, Age, and Location)?
  • Or, do these social media followers look much different?

Wouldn’t it be great to know which of these followers are the most valuable or has the most influence over other prospect customers just like them?  Thanks to simple-to-use tools from Social Rank and Klout, you can!

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content1

If you’ve spent any time on this and other blogs related to small business marketing, you’ve probably run across the term “content marketing” more than a few times. And while content marketing as a strategy is quickly gaining popularity in the industry, some people are still not quite sure what it means. In a series we’re starting today, we’ll see if we can help with that.

Content Marketing Institute (yes, that really exists), offers the following definition:

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For our Webs users who use Facebook for their business (and if you aren’t, you should be): Facebook recently announced sweeping changes that are going to affect the way you communicate with your fans. The biggest and first change you’ll probably notice is that your number of Facebook impressions may be going down. Why? Because–as many users say–Facebook is “too fast.”

This means that your content is still making it to your fans’ streams but so is everyone else’s content. Most likely your posts are being quickly pushed down in news feeds by their friends’ posts about football and baby photos. Now it’s more important than ever to come up with a social strategy that emphasizes engagement.

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Have you ever wished that more people would read  an amazing blog post you wrote? Or maybe you took a hilarious picture of your cat that the world needs to see? Well, worry no more because with the help of Webs’ social buttons your cat could have his own fan-made auto-tuned remix in no time.

Just What are Social Buttons?

Social buttons are links that you can place on your website (usually after some content) that let your visitors share that content with their friends with the click of a button. Here at Webs, we are introducing two new social buttons, Twitter and Google, as well as a revamped Facebook button. Using these social buttons can help increase website traffic and increase your SEO ranking.

The Facebook “Like” Button

As you all know, the “Like” button on Facebook is a way for people to show their appreciation for a friend’s status update or picture. Now, though, you can have this button placed anywhere on the web so that Facebookers can share content to Facebook from anywhere! When a site visitor presses this button, a message will be displayed on their Facebook profile as well as on their friends’ walls, giving your link tons of visibility.

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