So, you’ve decided to take that entrepreneurial spirit and your big idea and start your own business. Congratulations!
You’ve got a plan, you’ve made the commitment, and you’re ready to become the next household name. But before you can do that, you’ll need that one missing piece: the name part.
Now, maybe you’re among the lucky few whose business name came naturally like a bolt from the blue – but maybe not. For a lot of new businesses, the naming process can be one of the hardest parts. Not only will it be on your letterhead, business card, and web address in perpetuity, it will also have implications for all the future branding decisions you will make.