Another Wednesday has approached us, which means it’s time to showcase another well-made website. Today, we will be taking a look at Kikulu, a nonprofit website that seeks to create awareness and involvement among children at home on how they can each help make a difference.

Upon landing on the homepage, I could already sense how effective Kikulu’s site was going to be. The color scheme, use of imagery and content all work well together in creating a well-designed homepage.

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This week we are showcasing a site from the Westfield Music School, a privately owned music school located in Western Massachusetts.  Their website is not only an informative and resourceful tool for customers, but it looks fantastic as well.

Using thoughtful organizational design practices, including a consistent and appealing header and background imagery, this website does a great job of truly informing their audience about their services

Here are a few tips on making your website informative and resourceful for your target audience:

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We have all heard the impression that starting your own business is a labor of love. Have you ever wondered how much love does it really take to start a business. How many hours on average small business owner spends on their businesses and how these hours impact their lifestyle?

The following infographic depicts survey results that quantify the number of hours entrepreneurs work when compared to an average employee. Plus, it breaks down the impact long hours have on personal relationships, happiness and retirement.

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When asked about what draws one to a potential mate, the stock answer is usually “personality.” But one can argue that there has to be some kind of physical attraction that leads to getting to know that personality.  The same could be said about a small business website, as they could offer great services (the personality), but appear too small and unprofessional (the physical). A small business website that appears exactly that — small — can be off-putting and turn away some customers before they learn about all that is offered. This is especially true for customers that are unsure if they can trust transacting with a small business.

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We are all familiar with taglines, especially the most notable and iconic ones. 7-Up is “the uncola”. Nike wants you to “just do it” Chevy trucks are “like a rock.” General Electric says “we bring good things to life.” Taco Bell wants us to “think outside the bun.” Just because you own a small business website and not a large corporation, does not mean that you cannot benefit from the use of a tagline.

A tagline can give the name of your small business website an extra meaning and possibly pique the interest of potential customers. Coming up with the ideal tagline takes creativity, brain power and patience. You don’t want to rush out and use the first thing that pops into your head. The use of a tagline that isn’t well thought out could backfire and become a turn off for customers.

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A well-designed business card can help boost your business and brand awareness. For example, have you ever wondered why some business cards get saved while others do not? What makes a potential client pay attention to a business card over all the others? Perhaps it’s the person giving the card, or the product/service they provide. But most likely, chances are business cards that get saved are the once that stand out from the rest.

Check out the following tips to help you create memorable business card, understand how to properly present your card, and a few basic international etiquette tips to help you avoid a few known faux pas.

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You may simply think of email as a means of communicating with family and friends or sending funny jokes and pictures. If you are a small business owner and this is your mindset, then you are missing out on a big marketing potential. Email is an excellent tool for marketing your small business website and keeping your customers abreast of your latest activities.

Email – Relationship Building Tool

Use email as a means of forging a relationship with customers by communicating with them and keeping the line open for feedback.

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All businesses, big or small, greatly benefit from creating a strong brand. Not familiar with what branding is? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” In a nutshell, you will want to brand your small business website so that customers think of you and your goods/services when they need something.Piece of cake, right?

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Happy Example Site Wednesday! This Wednesday we are bringing to you a delectable website that features a successful family oriented business that strives to make the world a beautiful place with each creation. Boogiebabys makes personalized hand-crafted, wedding cake toppers, decorative figurines, wall letters, name plaques and keepsake decorative greeting cards.

The site owner does a great job of providing clear information on the services the website offers and the quality of materials utilized to create their products.  Additionally the website offers special promotions,  FAQ’s page and much more.  Attention to such little details is what helps to enhance the overall website visitor experience.  Looking to improve your website experience?

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Small businesses in the United States always have to make sure that they file taxes in a correct and legal manner. According to the latest data, the odds of being audited if you are a small business owner are against you. Small business owners are 30% more likely to be audited today than they were in 2005.

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About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

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