As we begin wrapping up our series on holiday marketing preparations, it’s only appropriate that today’s example site focus on a Webs user site that is doing a great job with ecommerce.

Kudzu Soap Company in northern Georgia does a fantastic job of using their website to marketing and sell their handcrafted bath items. Let’s take a look at 4 ways Kudzu’s website is set up for success:

1. Dynamic homepage ads. When you first arrive at Kudzu’s page, you get a snapshot of everything that’s going on with the brand without having to navigate around. This is a great way to get your important messages across before people have a chance to get distracted or hit the back button. Within 15 seconds I already know that they have special offers on Facebook and Twitter, I’ve seen an image of their products and packaging, I know where they are located, and that they make handcrafted soaps, boy mousses, and sugar scrubs. Not too shabby for a 15 second first impression.

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Today’s Webs user example website comes to us all the way from Reykjavik, Iceland! Jon Arnar is an artist who uses his website to promote his exhibitions, show off his fantastic body of work, and sell paintings through an online store.

Aside from being up-to-date and robust, one feature that really makes Jon’s site stand out is his use of a very appropriate Webs theme called “Gallery” (appropriately).

This is a clean and understated theme that offers a little something extra toward the footer to give visitors a sense of place. This is especially nice for artists like Jon who live in a particular city but sell their artwork to people all over the world.

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Header Style

Accent Color