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It’s the busiest season of the year – holiday season!

Which not only means the common folk are running around trying to find the best gifts for their friends and loved ones, but also small business owners and entrepreneurs are trying to find ways to stand out in the crowd of marketing messages flooding everyone’s inboxes, televisions, and mailboxes.

More often than not, we have found that the simplest way to do this is to reflect your marketing messages on your website. READ MORE

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On its own, Pinterest can be a powerful marketing tool. When combined with a solid web presence that completes the cycle, the impact is even stronger. Such is the case with today’s Webs user example site, Robert Allan Salon.

When looking for websites to feature here on the blog, I am always delighted when I find myself taking exactly the path that the site’s creator intended. This suggests to me that they’ve done a really great job thinking through the user experience and strategizing about their website’s purpose. READ MORE

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In this digital age, we have become accustomed to a fast-paced society. We always are thinking about how to better build our websites, how to make everything mobile-ready, and how to better target our audiences. But sometimes, it is nice to take a moment and reflect on the way things were; and keep tabs on the trends to prepare for in the future.

The Delhi-based food app, Zomato, has done just that with their recent series of illustrations depicting ‘For the times they are a-changin.’  While some pictures display how terminology has changed with a bird tweet now referring to a Twitter tweet, others show how behavior has also changed when you can’t sit down for dinner without uploading your dinner’s photo to Instagram. READ MORE

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We often hear questions from Webs users about how they can make their small business websites more effective, attractive, and professional. And that’s good news because it shows that those people have taken the first step toward success: recognizing that there is a difference between putting up a website, and having a professional online presence.

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

It’s easy to start a small business website – just think of a domain, find a hosting service with a builder (like Webs!), and hit publish. But what sets a successful website apart is the execution. The devil is in the details, as they say, and you’d be surprised how many people forget them. So to help you make sure that your website is doing your small business justice, we’ve created an infographic based on insights from the experts right here at Webs. READ MORE

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The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

1. Find your first tweet (or someone else’s).
Last week in celebration of it’s 8th birthday, Twitter released a fun tool to locate the very first tweet sent out from your Twitter account. You can use it to see what you said when you first began your Twitter journey, or to see the auspicious (or inauspicious) beginnings of a famous tweeter. Once you find your first tweet, you can join the conversation by tweeting it out along with the hashtag, #FirstTweet. Read more on Twitter >> READ MORE

I’ve personally always liked the old saying “measure twice, cut once”, especially when it comes to online marketing (bear with me here).

The saying intends to tell us that the best way to avoid regrets and mistakes is to over-analyze before you act. With that in mind, let’s talk about your holiday marketing plan. If this is the first year you’ve put together a comprehensive plan that includes things like email marketing, social media efforts, and alterations to your website and/or online store, you can probably see the value in having insights from previous experience right about now. READ MORE

Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts.

Quantitative research looks at the behaviors of an entire selected population at once. In this case, that population will be ‘people who visit my website’. READ MORE

As the world becomes increasingly connected, and increasingly digital, marketers (and small business owners!) are becoming more and more data driven. What do we mean by that? Simply that the decisions being made around websites, marketing, and even product offerings are based more on the numbers, and less on educated guesses and gut feelings.

While instincts and expertise are certainly still incredibly valuable, the ability to collect, interpret, and respond to data can offer big advantages. These data can be collected in different ways, each offering different benefits. READ MORE

Time for another great website example from a Webs user! Feels like it’s been awhile since our last example site review, so let’s dive right in.

Today we’re going to take a look at the website of El Faro Restaurant in Summit, Illinois. The first thing you’ll learn about El Faro form their website is that this is the home of the Giant Burritos (we’re sold already!). The second thing you’ll notice is that they are open 24 hours, which is great because the middle of the night is the perfect time for a giant burrito. READ MORE

Here in Silver Spring, Maryland it’s a pretty dreary day. So today’s Webs user Example Site post will attempt to add a brighten things up a little by featuring The Beachcat Sail Company of Reno, Nevada!

Beachcat sells customized sailing vessels through their website, and they have done a fantastic job of setting up their web store and supporting sales throughout their site. We’re going to take it piece by piece and talk about what makes it so successful.

Reasons To Believe
Whenever a business decides to sell a product, part of their marketing plan should be coming up with their unique selling proposition, or the best “reasons to believe” for their potential customers. Beachcat shares these right up front on their homepage, citing their outstanding design and performance and their premium materials. READ MORE

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